The Outdoor Industries Association (OIA) CIC is the trade body for manufacturers, retailers and other organisations that provide products and services for the outdoor leisure pursuits market in the United Kingdom.
Our role is to provide leadership and promote the outdoors, persuasively representing the industry’s interests in all activities and at every level and be a high profile, campaigning organisation. We are a membership organisation, so if you or your organisation operates in the outdoors, you can find out more about the benefits of joining up here.
Our role is to engage, represent and promote the Outdoor Recreation Industries
Over the last few years the OIA has grown into one of the most successful National Outdoor Trade Associations in the world. Their policy of concentrating on the really important issues that face the UK industry has been incredibly successful and really demonstrates the vital role that such organisations can play. The EOG is fully supportive of the OIA’s mission and we’ve had the privilege of working closely with the OIA team on both UK, and European wide issues. Irrespective of the current turmoil surrounding the UK’s wish to exit from the European Union, the OIA will continue to be a valuable, core part of the European outdoor industry business.
If we get more people active outdoors, we will fundamentally change the lives of people in Great Britain.
Greg Mulholland MP
The OIA has become a strong voice and a respected player in the whole agenda of health, well-being and inclusion. It’s great that the OIA is now seen as a voice that needs to be listened to as part of all those agendas.
The most important aspect of this work (OIA) is the impact it could have on the health of the nation. It could engage people to take part in outdoor activity, including people who might never go to the gym or walk on a football pitch but who will happily go to the park or walk up a mountain.
We talk to each other. We discuss the issues. Genuinely, relationships get built and actions happen and I think that’s to the credit of the OIA for bringing that together.