The Outdoor Industries Association (OIA) CIC is the trade body for manufacturers, retailers and other organisations that provide products and services for the outdoor leisure pursuits market in the United Kingdom.
Our role is to provide leadership and promote the outdoors, persuasively representing the industry’s interests in all activities and at every level and be a high profile, campaigning organisation. We are a membership organisation, so if you or your organisation operates in the outdoors, you can find out more about the benefits of joining up here.
Our role is to engage, represent and promote the Outdoor Recreation Industries
Greg Mulholland MP
The OIA has become a strong voice and a respected player in the whole agenda of health, well-being and inclusion. It’s great that the OIA is now seen as a voice that needs to be listened to as part of all those agendas.
The OIA’s annual conference has quickly developed into an essential event on the trade calendar. The international speakers, workshops and networking elements are all of the highest standard and the social side of the conference is also really fun!
The Forestry Commission are an active provider of multiple outdoor recreation projects to increase community participation in outdoor activity – from mountain bike trail centres to guided trail runs, from competitive adventure races to the family Gruffalo trails – we are certain much of our work contributes to the OIA’s mission to ‘Get Britain Active Outdoors’ . The OIA provides great opportunities for us to meet industry colleagues and learn from others. This is why we are members of the OIA, attend the OIA conferences and seminars, and enjoy working together on research and participation development.
The industry is not just about the big guys, we need to represent the rank and file of our industry because the independent retailer is absolutely essential for the survival of our business.
JD Outdoor are proud to sit on the board of the OIA – we invest time and resource into it and believe it helps pull the industry together and speak with a louder voice than even JD Outdoor Group could alone. We encourage our suppliers to give something back and support the work the OIA does for the industry.