The OIA is a campaigning association that promotes the outdoors and persuasively represents the industry at all levels.
We are already forging strong relationships with other like-minded organisations that have an interest in the outdoors, with the goal of developing a programme of joint initiatives that promote our shared agendas.
In addition, the OIA works independently on behalf of our members in order to contribute to and influence local, national and international policy where it relates to our sector.
The outdoor recreation industries are consistently growing in markets around the world, playing an ever greater role in the economic fortunes of countries.
Reflecting that, the OIA is working with partners such as the European Outdoor Group to ensure that the sector has an effective voice that is listened to by policy makers.
It feels now that we are talking about some bigger industry issues at Governmental level and actually getting access, which is rather special.
The Forestry Commission are an active provider of multiple outdoor recreation projects to increase community participation in outdoor activity – from mountain bike trail centres to guided trail runs, from competitive adventure races to the family Gruffalo trails – we are certain much of our work contributes to the OIA’s mission to ‘Get Britain Active Outdoors’ . The OIA provides great opportunities for us to meet industry colleagues and learn from others. This is why we are members of the OIA, attend the OIA conferences and seminars, and enjoy working together on research and participation development.
We talk to each other. We discuss the issues. Genuinely, relationships get built and actions happen and I think that’s to the credit of the OIA for bringing that together.
Greg Mulholland MP
The OIA has become a strong voice and a respected player in the whole agenda of health, well-being and inclusion. It’s great that the OIA is now seen as a voice that needs to be listened to as part of all those agendas.
If we get more people active outdoors, we will fundamentally change the lives of people in Great Britain.