The OIA is a campaigning association that promotes the outdoors and persuasively represents the industry at all levels.
We are already forging strong relationships with other like-minded organisations that have an interest in the outdoors, with the goal of developing a programme of joint initiatives that promote our shared agendas.
In addition, the OIA works independently on behalf of our members in order to contribute to and influence local, national and international policy where it relates to our sector.
The outdoor recreation industries are consistently growing in markets around the world, playing an ever greater role in the economic fortunes of countries.
Reflecting that, the OIA is working with partners such as the European Outdoor Group to ensure that the sector has an effective voice that is listened to by policy makers.
The most important aspect of this work (OIA) is the impact it could have on the health of the nation. It could engage people to take part in outdoor activity, including people who might never go to the gym or walk on a football pitch but who will happily go to the park or walk up a mountain.
By coming together, we have become a really strong voice in the development of the Government’s new sporting strategy.
The industry is not just about the big guys, we need to represent the rank and file of our industry because the independent retailer is absolutely essential for the survival of our business.
We joined OIA following the outstanding OIA conference, which was one of those events that anyone with any interest in the outdoor industry would want to attend and be part of. We were enormously impressed by the vibrancy and atmosphere.
The Forestry Commission are an active provider of multiple outdoor recreation projects to increase community participation in outdoor activity – from mountain bike trail centres to guided trail runs, from competitive adventure races to the family Gruffalo trails – we are certain much of our work contributes to the OIA’s mission to ‘Get Britain Active Outdoors’ . The OIA provides great opportunities for us to meet industry colleagues and learn from others. This is why we are members of the OIA, attend the OIA conferences and seminars, and enjoy working together on research and participation development.