Reports

Research helps our understanding of the outdoor industry and the opportunities it presents. Below are some reports which the OIA has been involved in developing for the benefit of us all.

State of Trade 2016

The European Outdoor Group’s (EOG) ground-breaking State of Trade report (September 2017) delivers hard facts about the European outdoor industry. Based on wholesale sell-in figures for outdoor products, the report provides users with the size, scope and direction of these markets, by season, country, category and sub-category.

The main product categories in the report include Apparel, Footwear, Backpacks, Sleeping Bags, Tents, Climbing and Outdoor Accessories and these seven product categories are split into a further 48 sub-categories.

This report is available for members only – please contact us to request a copy.

Cycling and Walking Investment Strategy

In April 2017, the Department for Transport published its £1.2 billion plan to increase cycling and walking. The government wants cycling and walking to become the norm by 2040 and has pledged to fund innovative ways to encourage people onto a bike or to use their own two feet for shorter journeys. Plans include specific objectives to double cycling, reduce cycling accidents and increase the proportion of 5 to 10 year-olds walking to school to 55% by 2025.

Reconomics Plus

Following on from Reconomics (2014), the Sport and Recreation Alliance launched Reconomics Plus in February 2017 – an online resource designed to help its members and the wider sector champion the value of outdoor recreation to the economy, our health and to creating strong, vibrant local communities.

State of Trade 2015

The European Outdoor Group’s (EOG) ground-breaking State of Trade report (September 2016) delivers hard facts about the European outdoor industry. Based on wholesale sell-in figures for outdoor products, the report provides users with the size, scope and direction of these markets, by season, country, category and sub-category.

The main product categories in the report include Apparel, Footwear, Backpacks, Sleeping Bags, Tents, Climbing and Outdoor Accessories and these seven product categories are split into a further 48 sub-categories.

This report is available for members only – please contact us to request a copy.

Sporting Future

In December 2015, a ground-breaking new ten year cross-governmental sporting strategy was launched by Tracey Crouch MP (Sports, Tourism & Heritage Minister) in an effort to create a more active nation.

Sporting Future is arguably the most significant sporting development in decades, redefining sport and changing the way sport is measured and funded.

Right at the heart of the report is an Outdoor Recreation section which mentions the OIA and the support work that has been done to bring this to the attention of the government over the last few years

Getting Active Outdoors

Commissioned by Sport England and researched and delivered by the OIA in June 2015, “Getting Active Outdoors: A study of Demography,Motivation, Participation and Provision in Outdoor Sport and Recreation in England” examines the demand and supply of the outdoor activity market and takes an in-depth look at those who are active in the outdoors.

Everybody Active, Every Day

‘Everybody Active, Every Day’ is a national, evidence-based approach to support all sectors to embed physical activity into the fabric of daily life and make it an easy, cost-effective and normal choice in every community in England. Public Health England (PHE) co-produced the framework with over 1,000 national and local leaders in physical activity in October 2014.

Reconomics

Launched in June 2014, the Reconomics report aims to highlight the economic impact of outdoor recreation to Great Britain.

The Sport and Recreation Alliance (SRA) produced the Reconomics report in consultation with many of its stakeholders. Loosely based on the successful ‘Economic Impact of the Outdoor Recreation Economy’ report that the OIA USA produced, we helped SRA to bring together all the existing information, research and evidence relating to the impact of outdoor recreation – ultimately providing a compelling case to politicians of the true value of outdoor recreation.

Corry Taylor
Managing Director, Bradshaw Taylor

The OIA’s annual conference has quickly developed into an essential event on the trade calendar. The international speakers, workshops and networking elements are all of the highest standard and the social side of the conference is also really fun!