OIA Conference & AGM 2018

UK Outdoor Industry Conference

14th & 15th March 2018

Shrigley Hall Hotel, Nr Macclesfield, Cheshire, SK10 5SB


Proudly sponsored by The Camping & Caravanning Club, the OIA’s annual Conference & AGM will see over 200 delegates gather together for two days of inspirational speakers, workshops, outdoor activities, and a series of networking opportunities.

Everyone in the outdoor industry is welcome to attend the event, regardless of level or function, whether involved in management, sales, marketing, production or retail. We have a few different delegate packages available, including:


Full Delegate Package (residential) – Includes one nights hotel room, bed & breakfast, dinner & wine, lunch, refreshments, attendance to the AGM and your choice of activities & workshops.

OIA Members: £299 + VAT / Non-Members: £450 + VAT


Delegate Package (non-residential) – Includes dinner & wine, lunch, refreshments, attendance to the AGM and your choice of activities & workshops.

OIA Members: £210 + VAT / Non-Members: £315 + VAT


Day Delegate Package – Includes lunch, refreshments, and your choice of workshops

OIA Members: £150 + VAT / Non-Members: £225 + VAT


Note: These are the early bird prices, which will be increased after 20th January 2018.


Independent Retailer? Find out how you can attend for free.

Thank you to our sponsors:

Interested in becoming a sponsor? Click here.

Register to attend the OIA Conference & AGM 2018

View Schedule Summary (PDF)

Keynote Speakers


Doug Gurr – Amazon

Doug is Country Manager of Amazon UK. He joined Amazon in December 2011 and was President of Amazon China in from 2014 to 2016.

His previous roles included teaching mathematics and computing at the University of Aarhus in Denmark, a 3 year stint working for the UK Government, 6 years with consultancy firm McKinsey ending as partner, growing (as founder and CEO) an internet start-up from nothing to $250m in 5 years leading it a successful IPO and eventual Trade Sale, and finally 5 years on the Board of Asda-Walmart.

Doug has two degrees in Mathematics from the University of Cambridge, and PhD in Computing from the University of Edinburgh.

Outside work, Doug is Chairman of the British Heart Foundation, and a Trustee of the Landmark Trust and was until 2014 Chairman of the Science Museum Group of national museums. He is a former Scottish international triathlete and 12 times Ironman, a keen ski mountaineer with over 20 first ascents including the first winter ascent of Gunnbjornsfeld – the highest mountain north of the arctic circle, and a an enthusiastic mountain runner, recently completing the Bob Graham 24hr Round, and the Ultra-Trail du Mont Blanc.

Doug was born in the UK but his parents were New Zealanders and he grew up mostly in Africa before returning to the UK to attend high school and college. He is married with two young children.

2017-08-21, Ryan Gellert sq

Ryan Gellert – Patagonia

As General Manager – EMEA for Patagonia, Ryan Gellert oversees all sales, marketing, sustainability and operational initiatives for the brand, throughout the region. 

Based at the European Headquarters in Amsterdam, Ryan leads a team who live and breathe the Patagonia mission statement to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. An avid climber and backcountry snowboarder, Ryan has climbed and ridden throughout Asia, Europe, North America, Australia, the Middle East and South Africa. Ryan has extensive experience working with direct action environmental groups, serving on the boards of the Access Fund and Protect Our Winters.

Prior to joining Patagonia, Ryan spent 15 years at Black Diamond Equipment, where he held a number of roles including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. Ryan holds a J.D. from the S.J. Quinney College of Law at the University of Utah; an M.B.A. from Florida Institute of Technology; and a B.S.B.A. in Finance from the University of North Carolina – Charlotte.

Elizabeth McMahon a - Copy

Liz McMahon – Madison Muir Group

Liz McMahon is Managing Director of the Madison Muir Group – strategic advisors on brand governance, marketing and partnership programmes. She also is a Non-Executive Director on the London 2017 Athletic and Para-Athletic World Championships board and sits on the Sport Policy Task Force of Pro Bono Economics.  She was a Non-Executive Director for the Olympic Park Legacy Company/London Legacy Development Corporation and the Sport & Recreation Alliance.

Prior to forming the Madison Muir Group in 2009, Liz was Executive Director, Chief Marketing Officer for Treasury & Investor Services at J.P. Morgan, Director Global Consumer Investments at Citigroup and Director of Marketing Services at the International Olympic Committee in Lausanne, Switzerland. She also headed International Marketing for the London 2012 Olympic & Paralympic Games Bid.

Working in the USA with 3M, she managed global Corporate Marketing Communications and activated their 1988 and 1992 worldwide Olympic sponsorships. Liz also held executive marketing positions in New York with Nabisco and Chase Bank. A graduate of Ohio Wesleyan University with an honours degree in Political Science, Liz did advanced degree work in marketing & finance at New York University Stern School of Business.

Bullock and a beer.

Nick Bullock

Nick Bullock is a nomadic writer and climber with opinion, imagination and an open mind. He enjoys reading Cormac McCarthy, poetry, The Guardian and participating in all aspects of climbing – winter mixed, Alpine, ice, rock and expedition. He generally dislikes things ending with ‘ism’.

Register to attend the OIA Conference & AGM 2018

View Schedule Summary (PDF)