In a recent outdoor market survey conducted by the OIA and published in Outdoori, individuals from all sectors of the outdoor industry were asked a series of questions about the impact and affect of the Coronavirus pandemic on their businesses.  The survey reached a wide spectrum of the outdoor market including brand owners, distributors, retailers, sales agents, associations, governing bodies, activity providers and outdoor professionals, all of whom provided their feedback.  Interestingly over half of the respondents were not current OIA members but a percentage have expressed an interest in joining.

A summary of key findings from the survey HERE revealed that:

  • 72% of respondents had experienced a decrease of over 50% in their turnover with 58% experiencing a decrease of over 75%
  • 45% had accessed the government’s Job Retention Scheme
  • 40% expected it to take 12 months for their businesses to recover
  • 58% of retailers are not planning to buy any new 2021 ranges
  • 58% of suppliers plan to present 2021 ranges online

Responding to questions raised about the work of the OIA during the crisis 79% said that the OIA’s COVID-19 daily newsletter and ‘Help Hub’ on the website had been a helpful resource with 72% rating the OIA’s performance Good & Excellent.  When asked if an informal industry networking event in September might be a good idea, 66% responded to say that this would be beneficial.

OIA CEO, Andrew Denton highlighted that “Pleasingly 98% of members said that they would continue to support the good work of the OIA in the future and commented that the OIA has been working 24/7 to lobby for safe access to the outdoors during the relaxation of the lockdown and to ensure that the voice of industry is heard and our members are represented at the highest level.

Outdoor stakeholders and representative bodies such as National Trust, The Camping & Caravanning Club, UK Active, YHA and the Tourism Alliance have been working with us to ensure that Outdoor Recreation remains firmly on the political agenda.  More than ever, the industry needs the OIA to work with government departments to encourage safe exercising in the outdoors.

It is thanks to our membership that we are able to provide a service to the industry and we are grateful to our members for their continued support.  We would also invite all non-members that find our work helpful to join the association so that we can continue to lobby on behalf of our industry to assist a quick recovery of the outdoor sector.”

The detailed results of the survey were recently published in the most recent issue of the Outdoori newsletter and have been reproduced HERE with the kind permission of Outdoori.


For further information please contact:

Alasdair Scobbie / Marta Williams /

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