China Business Center Europe (CBCE) Trade Mission to China 2020

Do you want to see tangible results for your business in the Chinese market? And reap the rewards of its enormous sports and recreation market? It is a market that totalled at £325.7 billion in 2019 and is currently growing at a faster rate than the Chinese economy itself.

At China Business Center Europe (CBCE) we recognise the benefits as well as the challenges posed in successfully increasing your revenue in the Chinese market. CBCE has built up a vast business and governmental network spanning across China, Europe and Latin America. Our founder, Maja Sun, has extensive experience of ensuring a smooth introduction into the Chinese market for European companies and vice versa. So, we designed a Trade Mission that has the exact goal of assisting an effective and successful entry into this market for our participating companies.

In May 2020, we will lead a Trade Mission to attend the CIFTIS 2020 (China International Fair for Trade in Services) in Beijing, which will take place from 28th May – 1st June 2020.

Additionally, the Trade Mission will include a 2-day trip to Shanghai. CIFTIS is organised by the Chinese Ministry for Commerce and permanently supported by international organisations such as the WTO, UNCTAD and OECD.

Find the official CIFTIS brochure at

As this mission is focussed on results, we have designed a comprehensive programme to maximise the results gained by connecting you straight to the high-level decision-makers, state-of-art knowledge in a specialised sector conference day and opportunities to network with potential partners in Beijing, Shanghai as well as business and governmental leaders from across China and Europe.

How we make this mission worthwhile?

  • Pre-matched B2B meetings
  • Business activities in Shanghai
  • Access to channels that accelerate entry into the Chinese sports and recreation market
  • Shared exhibition space in the prominent International pavilion at CIFTIS

For our official brochure and the application form, please visit

If you would like to learn more about the Trade Mission, please feel free to call or send an email to one of our team members below and we would be more than happy to chat:

Martin Kuijper: +31 (0) 704161642

Alice Hurst: +31 (0) 704161644