Entente cordiale in the outdoors as the UK and France join forces

Entente cordiale in the outdoors as the UK and France join forces

The Outdoor Industries Association (OIA) and Outdoor Sports Valley (OSV) have teamed up to strengthen the outdoor industry on both sides of the Channel. The two trade bodies are aiming to provide an opportunity for both British and French brands to more easily conduct business in each country.

Earlier this year the two trade associations signed a memorandum of understanding (MOU), outlining the areas of interest in which the two organisations plan to collaborate, such as sharing services and information, cross promoting events, and working together on sustainability.

Member brands will soon be able to take advantage of pooled services and initiatives, as well as the unique expertise each organisation has of its respective national market. This relationship is designed to boost the long-term success of the outdoor industry in both countries.

The OIA and OSV have also taken the collaboration a step further by becoming associate members of each other’s respective association.