- September 11, 2020
- Posted by: OIA Admin
- Category: Association News
As the climate and environmental debate shines a spotlight on overconsumption and fast fashion, aftercare brand Grangers are conducting a vital piece of research within the outdoor sector.
The ‘Wear & Care Survey’ explores consumer purchasing habits, the use and repair of outdoor gear and the importance buyers place on sustainability. The survey is open to everyone and can be completed in just 10 minutes via Grangers.com.
“Our priority has always been to maximise the lifespan of your outdoor clothing and equipment – keeping it performing whatever the weather,” explains Karolina Jones, General Manager and Technical Director of Grangers. “As our news feeds, wardrobes and lives fill with the latest sustainable, environmentally-friendly, ethical kit, we want to know what has happened to your ‘old favourite’.”
“How many of us are doing our bit to make our clothes last longer? Are we doing all we can to repair before we replace? And if not, why not? We’re going to find out.” The Wear & Care Survey aligns with The United Nations’ Sustainable Development Goals 12, 13 and 15 and has been developed around existing fashion-focused research.
Grangers will be using the results to measure the impact of aftercare as well as creating a benchmark from which the industry can move forward. They hope that this understanding will enable brands and consumers to take further action in minimising our environmental footprint.
“Nearly a third of clothes in UK households haven’t been worn in the past 12 months, and a shocking £140 million goes straight to landfill every year1.” says Karolina. “Keeping our outdoor clothing and footwear in action for longer is imperative to minimising our impact on the environment2. An extra nine months of active use could reduce their carbon, water and waste footprints by as much as 30%3.”
1. Waste and Resources Action Programme (WRAP)
2. Ellen MacArthur Foundation – A New Textile Economy (2017)
3. Waste and Resources Action Programme (WRAP)
Grangers are asking as many people as possible to take and share the Wear & Care Survey: Fill it in here!