Hydro Flask Announces Surfers Against Sewage as Grant Recipient of 2018 Parks For All Charitable Giving Program

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited company, is pleased to announce the recipients of its 2018 Parks For All charitable giving program.  Parks for All will, for the first time, include a European charity: Surfers Against Sewage.  The brand will donate over $374,500 [£300,000/€331,000] in grants to sixteen non-profit organisations whose missions align with building, restoring and maintaining public parks and green spaces globally.  Combined with the $132,000 [£103,000/€117,000] raised through consumer “Second Sale” events and donations to the Conservation Alliance and other non-profit organisations, Hydro Flask’s 2018 contributions to non-profits total over half a million US dollars.

UK Charity, Surfers Against Sewage (SAS), was established in 1990 to protect oceans, beaches, waves and wildlife. The $50,000 [£39,000/€44,000] grant award will be put toward training the SAS regional rep volunteers to better enable them to care for the UK’s coastline. The grant reflects the continuing success of Hydro Flask in the UK with fast-growing sales since its European launch in 2015. Furthermore, it’s an indication that the general British public is moving away from single-use plastic products and toward Hydro Flasks’s offering of reusable high quality, insulated bottles for their everyday hydration and hot beverage needs.

SAS Chief Executive, Hugo Tagholm, said: “Surfers Against Sewage is at the forefront of tackling plastic pollution in the UK from source to sea. We’re thrilled to have the support of Hydro Flask’s Parks For All, which will help us continue to engage, inspire and mobilise volunteers on beaches, rivers and city streets to fight the plastic tide.”

Hydro Flask launched its charitable grant and advocacy program Parks For All in January 2017.  Parks For All supports the development, maintenance and accessibility of public green spaces in Europe and North America so people everywhere can live healthier, happier and more fulfilled lives.

“We are very excited to make a meaningful contribution to the incredible work done by Surfers Against Sewage as part of building, maintaining and increasing access and education around Parks For All. At Hydro Flask we are inspired by the breadth and depth of work being done by SAS to protect oceans, beaches, waves and wildlife” said David Ledouble, Managing Director EMEA – Hydro Flask.

To learn more about Hydro flask Parks For All Grantees and the exciting projects we are funding please Click Here.

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products.  Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards.  The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance insulated products ranging from beverage and food flasks to the new Unbound Series™ soft coolers.  Delivering unexpected refreshment, Hydro Flask innovations showcase TempShield™ double-wall vacuum insulation to lock in temperature, 18/8 stainless steel ensuring pure taste and durable, ergonomic design for the ultimate transport.  Founded in 2009 in Bend, Oregon, Hydro Flask is committed to making tomorrow better – from using BPA-free recyclable materials to its charitable giving program Parks For All, which supports the development, maintenance and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives.  Learn more about Hydro Flask, Parks For All and our mission to save the world from lukewarm at hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognised and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools.  All trademarks herein belong to Helen of Troy Limited [or its affiliates] and/or are used under license from their respective licensors.