La Sportiva’s Black Friday Sales Turn Green for EOCA

For the second year in a row, Italian technical footwear, clothing and accessories brand La Sportiva have used its sales during the ‘Black Friday’ weekend to support nature conservation. By donating 20% of the weekend’s income to the European Outdoor Conservation Association (EOCA), La Sportiva has been able to boost the funds available to the Association’s conservation projects.

EOCA was delighted when its member La Sportiva took the initiative to raise extra funds for the Association to spend on conservation during 2017 and then again this year. The event was promoted in both La Sportiva and EOCA’s communications before and during the weekend. In total, a donation of €3400 for the Association was raised through La Sportiva’s Black Friday sales, 100% of which the Association will put into the conservation projects it supports during 2019.

These projects will be chosen by members of the Association and also the public during two online votes. EOCA funds conservation projects around the world which conserve threatened landscapes, habitats and species, and which also have a clear link to the outdoor enthusiast.

Catherine Savidge, Joint General Manager of EOCA said “Once again, we are extremely grateful to the team at La Sportiva. They are a supportive member of EOCA, always looking for fresh ways to make a difference to the important outdoor habitats of the world. We very much look forward to committing the funds to worthwhile projects next year.”

“As a brand born and operating in the mountains for 90 years, La Sportiva pays careful attention to environmental and climate issues” says Francesco Trenti, La Sportiva E-commerce Manager. “Just a few weeks ago, our valley was extremely damaged by a storm and many trees were lost. We are aware of how global warming is changing landscapes and it is our responsibility to inform and involve our fans and clients to take action.

Since we have been a partner of EOCA for many years and believe in the projects they support, for the second year in a row, we decided to devolve part of the income of Black Friday to the Association. What a perfect occasion to spread the message and make customers more responsible. I really hope, in the near future, to see more companies active on this topic and protecting the most precious thing we have and belong to: planet earth”.

About EOCA

The European Outdoor Conservation Association is an initiative from the European outdoor industry with the objective of protecting the wild areas it cares so passionately about.

Designed to harness the incredible power of the outdoor industry and to raise money to donate to grassroots conservation groups, the European Outdoor Conservation Association is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects. Membership is open to anyone that can demonstrate an involvement in the European outdoor industry.

Since January 2015, a select group of ‘Sustaining Members’ have pledged their support to EOCA by committing to fund the sustainable growth of the organisation with an extra €10,000 per year, over and above their annual membership fee. This money finances the running of the Association and supports its sustainable growth.

The seven EOCA Sustaining Members are: OutDoor (Messe Friedrichshafen), Pertex, KEEN Footwear, Nikwax, ISPO (Messe München), Patagonia and the European Outdoor Group (EOG), which is also the Founder Member of the Association.

About La Sportiva

La Sportiva was born in 1928 when Narciso Delladio hand-crafted wooden leather boots for many lumber-jacks and farmers of the Fassa and Fiemme valleys (Dolomites, Italy). After the war, the demand for boots increased obliging Narciso to hire new workers: the good name of “Calzoleria Sportiva” crossed the borders of the valleys. Starting from here the La Sportiva’s history continued to grow.

Now the firm produces boots and shoes for all kind of outdoor activities from climbing and mountain, categories in which La Sportiva has the market leadership, to mountain running, trekking and the ski mountaineering market. Recently the company entered in the ski mountaineering segment and in the apparel market with a complete selection of technical clothes for running, ski mountaineering and climbing. La Sportiva which produces mainly at its headquarter at Ziano di Fiemme in the Fiemme Valley is distributed in more than 70 countries worldwide.