Last few residential places remaining for the OIA Conference

OIA Conference & AGM 2018: 

14th and 15th March – Shrigley Hall Hotel, Cheshire


There are now just a handful of residential delegate packages available for the OIA Conference & AGM 2018, taking place at Shrigley Hall Hotel in three weeks time.

Delegates attending the event will have the opportunity to learn from some outstanding keynote speakers on some hot topics, including:

  • Digital and Retail, It’s Still Day One – presented by Amazon UK Country Manager, Doug Gurr
    • Ask Doug: Doug will be answering questions from delegates after his presentation. If you have a question, please email it to before 28th February.
  • Good for Business, Good for the Planet – presented by Patagonia’s Head of EMEA, Ryan Gellert:
    • Evidence of the environmental crisis is all around us. As humans, we are currently using one and a half times the resources that our planet can restore. Faced with these challenges, how can we all minimise our impact? 
  • Is your brand YOUR brand? Brand management in this fake news and digital world – presented by Marketing guru, Liz McMahon:
    • The presentation will explore the effects fake news and digital comments (you cannot control)  can have on your brand equity/reputation, purchase intent and brand loyalty and some ideas on how to manage this challenge.
  • Professional Climber Nick Bullock will be speaking to delegates about his “Grizzly Bear Incident” at the Gala Dinner – a tale sure to contain both drama and comedy.
  • Vision 2020: The Future of OutDoor – presented by Mark Held, European Outdoor Group:
    • After nearly 25 years of OutDoor in Friedrichshafen, the EOG has recently taken the single biggest research project that has taken place in the European Outdoor Industry and developed a Vision 2020 profile.
  • Participation Partners – presented by OIA CEO, Andrew Denton:
    • An insightful review of the OIA’s work and impact in 2017.


Delegates attending the event will have the opportunity to learn from some outstanding keynote speakers on some hot topics, including:

Delegates will also have an opportunity to attend one of the following workshops:

  • How can activity providers reach new customers with open data? Presented by Richard Norris, Open Data Initiative
  • Developing New Markets (China) – presented by Roger Zeng, CORA and Majka Patuzzi, ISPO
  • How to develop great presenting skills in 30 minutes – presented by Simon Baseley
  • Creating a Story Beyond Twitter – presented by Matt Bird, Band of Birds


Following the announcement that The Camping and Caravanning Club is to be headline sponsor of the OIA Conference & AGM for the third year in a row, the OIA has welcomed a number of other sponsors, including:

  • The Gala Dinner – GP Batteries
  • Social Walk – Ordnance Survey
  • Mountain Biking – Pertex
  • Pre-dinner drinks – Fjallraven
  • Lunch – Keela
  • Support Sponsor – ISPO
  • Support Sponsor – Outdoor Trade Show (OTS)

OIA CEO Andrew Denton comments: “We’re proud to welcome all of our sponsors to this year’s conference and greatly appreciate their support. The generous sponsorship from these OIA Members demonstrates that the industry is recognising the benefits that the conference brings to the UK outdoor industry. The event has become a key fixture in the UK outdoor industry calendar, but without this support it could not take place.”

Robert Louden MBE, Director General of The Camping and Caravanning Club, said: “This is the Club’s third consecutive year of sponsoring the OIA conference, which is an event that’s central to the industry’s calendar. The OIA and its members are doing fantastic work to get the nation active outdoors through a wide range of leisure pursuits, and this conference is a vital way of bringing people together from across our industry to both share best practice and generate inspirational ideas that will make a difference. Encouraging the nation to enjoy the great outdoors has been central to the Club’s ethos throughout its 116-year history, and we are delighted to once again show our support for the OIA conference.”

There are still some sponsorship and display opportunities available for brands and service providers to get involved in this year’s conference – please download further information here or contact Marta Williams on 0161 498 6159 as soon as possible.

With less than three weeks to go, this year’s conference will see over 200 outdoor industry delegates head to Shrigley Hall for two days of inspirational speakers, workshops, outdoor activities and networking opportunities on 14th and 15th March 2018.

As there are only a handful of residential places still available, we recommend booking as soon as possible at – everyone in the outdoor industry is welcome to attend the event, regardless of level or function, whether involved in management, sales, marketing, production or retail.

Please note: If you miss out on the full delegate package (which includes bed and breakfast), there are still non-residential and day delegate places available.