- November 22, 2018
- Posted by: OIA Admin
- Category: Association News, Industry News, Member News
Montane, the leading UK- based technical apparel brand for over twenty-five years, announced today that Fast and Light of Geneva Switzerland will sell and distribute Montane in Switzerland, commencing Autumn Winter 2019.
“Montane has made its name on the back of alpine sports, and we’re excited to begin working with Fast and Light – a proven and high-quality retailer and distributor in Switzerland with a real passion for lightweight performance products,” says Jake Doxat, founder and CEO of Montane.
“We’re delighted to work with a great British brand like Montane, a pioneer in lightweight, high-performance apparel and packs,” notes Tim Barnett, principal owner of Fast and Light. “Montane’s brand ethic – ‘Further. Faster.’ fits with our own ‘Go Lighter, Go Faster’ ethos and is evident in their award-winning trail running, fast hiking and alpine mountaineering collections. We look forward to working with Montane for years to come.”
Fast and Light will seamlessly replace current Swiss distributor Ibex Sports who after several successful seasons with Montane plan to take a well-earned early retirement from July 1st 2019 after finishing up the Spring Summer 2019 season.