OIA appoints marketing and communications manager

OIA appoints marketing and communications manager

The Outdoor Industries Association (OIA) has announced the appointment of a new marketing and communications manager. Terry Stephenson will start in the role on 9 May and will be based in the OIA’s new office in Windermere. Stephenson joins from destination marketing company Visit County Durham and has previously held marketing positions at Berghaus and adidas.

Terry Stephenson has worked in the UK outdoor industry for almost six years, at Berghaus, where he played a key role in a range of campaigns, events and projects. He then moved to Visit County Durham, where he was responsible for social media and online activity. Stephenson began his career as a marketing intern with adidas, at the company’s global headquarters in Germany.

Stephenson joins the OIA at a key stage in the organisation’s development, as it presses ahead with a range of initiatives under the leadership of chief executive Andrew Denton. The first part of 2012 has seen the OIA make progress on several fronts: it has launched the Independent Outdoor Professional membership category with the support of Cameron McNeish; lobbying activity has increased at a national level; there has been a focus on providing enhanced membership services and benefits; a very successful AGM and conference was held in March; and earlier this month the association opened its new office in Windermere. As a result of this, and other, work, the OIA has attracted over 40 new members during the last six months.

Andrew Denton comments:
“I am delighted to welcome Terry to the OIA team. His career to date has given him really strong knowledge of both marketing and the outdoor industry and he is full of enthusiasm and good ideas. Terry offers exactly the dynamism that the association needs and I am looking forward to his contributions to our growing and varied programme.”

Terry Stephenson adds:
“This is a very exciting and challenging opportunity for me. I am really looking forward to working with Andrew, the OIA board and association members to build on recent successes and momentum. The association’s role is more important than ever and I share its ambitious goals. I will use my own passion and experience in the outdoor and tourism sectors to support and build the OIA’s membership, and I look forward to developing new marketing initiatives for the association and the wider industry.”

An active outdoor enthusiast, Terry Stephenson will take up his role at the OIA a week before the next CEO/Directors Forum, which will be held at the Houses of Parliament in Westminster on 16 May. Although the OIA has increased its capacity, the event is now fully booked.