RED BULL’S HEAD OF COMMERCIAL ANNOUNCED AS KEYNOTE SPEAKER

We are pleased to announce that Dylan Wyn Pugh, Head of Commercial at Red Bull will be speaking on the second day of the OIA conference at Shrigley Hall, 16th – 17th March.

At Red Bull, Dylan is responsible for driving the commercial growth and marketing expansion of Red Bull’s properties in sports, culture, consumer products and media. He heads up the commercial team at Red Bull which includes working with brand partners to create video-led projects that inspire audiences to make the most of their time and talent.

Dylan’s keynote will focus on Red Bull’s central strategy of ‘Publishing with Purpose’ and building their global brands through athlete partnerships while building upon and harnessing the brand’s credibility and publisher status.

Delegate places for the OIA’s 2020 Conference & AGM have been selling fast and we advise that any potential delegates book as soon as possible to avoid disappointment.

Online booking for the conference is live and can be accessed via the event section on the OIA website where further information and conference updates will be available. A key event in the UK outdoor industry calendar, the conference is a fabulous opportunity to meet colleagues, make new contacts and learn valuable insights from influential and inspirational keynote speakers.