If we get more people active outdoors, we will fundamentally change the lives of people in Great Britain.
Greg Mulholland MP
The OIA has become a strong voice and a respected player in the whole agenda of health, well-being and inclusion. It’s great that the OIA is now seen as a voice that needs to be listened to as part of all those agendas.
We talk to each other. We discuss the issues. Genuinely, relationships get built and actions happen and I think that’s to the credit of the OIA for bringing that together.
We joined OIA following the outstanding OIA conference, which was one of those events that anyone with any interest in the outdoor industry would want to attend and be part of. We were enormously impressed by the vibrancy and atmosphere.
The industry is not just about the big guys, we need to represent the rank and file of our industry because the independent retailer is absolutely essential for the survival of our business.