It feels now that we are talking about some bigger industry issues at Governmental level and actually getting access, which is rather special.
If we get more people active outdoors, we will fundamentally change the lives of people in Great Britain.
The most important aspect of this work (OIA) is the impact it could have on the health of the nation. It could engage people to take part in outdoor activity, including people who might never go to the gym or walk on a football pitch but who will happily go to the park or walk up a mountain.
The industry is not just about the big guys, we need to represent the rank and file of our industry because the independent retailer is absolutely essential for the survival of our business.
JD Outdoor are proud to sit on the board of the OIA – we invest time and resource into it and believe it helps pull the industry together and speak with a louder voice than even JD Outdoor Group could alone. We encourage our suppliers to give something back and support the work the OIA does for the industry.