Keynote Speakers - More Announced Soon
Dr Antje von Dewitz – VAUDE
Dr Antje von Dewitz sits on the board of the European Outdoor Group and is highly respected within the industry for heading up one of the best-known European outdoor brands and for pioneering sustainability within her own business.
After leaving the business for three years to study for her doctorate, Antje returned to VAUDE in 2005 as a Marketing Manager before taking over the management of the company from her father, Albrecht von Dewitz, in 2009 as CEO and continued to build upon the company’s practises for strong environmental and social responsibility policies.
Antje has a strong background in environmental protection and sustainability which she has used to help implement a strategy at VAUDE to have some of the strongest environmental ethics and working practices in the industry.
Scott Nelson – European Outdoor Group
The EOG’s Single-Use Plastic Project – Evidence of an Industry Coming Together for Change
The Single-Use Plastics Project is an industry collaboration consisting of over 35 brands and retailers engaged in significantly reducing the impact of their single-use plastic packaging. Working together, they have been able to move from researching the issue, to sourcing solutions, and then testing concepts.
Different from many similarly-titled initiatives, the Single-Use Plastics Project outcomes were centred around a single industry – allowing the group to quickly design ambitious, innovative alternatives which cut across the entire sector. In short, the outcomes can be big, while remaining focused.
The project is open to all other members of the industry who see the inherent environmental, legal, and profitability risks of our single use plastics problem. Scott and his team view collaboration as the only means whereby marked improvements can be made and invite interested outdoor organisations to join the project.
Prior to joining the outdoors industry, Scott worked for Apple for several years in retail customer experience and co-managing special environmental projects.
He completed an MBA at the University of Cambridge focusing on digital transformation and sustainability and worked as a consultant for Patagonia. Currently, he is the Programme Manager for the European Outdoor Group, managing key initiatives including the Single-Use Plastics Project.
Dylan Wyn Pugh – Red Bull
Dylan is responsible for driving the commercial growth and marketing expansion of Red Bull’s properties in sports, culture, consumer products and media. He heads up the commercial team at Red Bull which includes working with brand partners to create video-led projects that inspire audiences to make the most of their time and talent.
Dylan also oversees the publishing team that produces The Red Bulletin, a monthly magazine that covers stories, features and product reviews to live ‘Beyond the ordinary’ distributed nationwide through airports, travel hubs, retail stores and universities.
He builds on 10 years spent evolving the business models of multi-platform publishing brands (The Times, The Sunday Times and The Sun) to compete in a digital age. He is an ongoing adviser to multiple vide-based start-ups. At home, Dylan struggles to turn down a sporting challenge and is a keen surfer, cyclist and mountain biker.
Richard Leedham – Outdoor Gear for Good
Outdoor Gear for Good is a new project to take unwanted outdoor industry inventory and to reuse or recycle it in the best ways that we know. It is being created for the industry and supported by the European Outdoor Group.
All profits go to outdoor industry approved charities that either promote participation in the outdoors or progress environmental improvement. Richard will highlight how this project could benefit your business and how you can get involved in this exciting new initiative that has sustainability and the environment at its core.
Richard Leedham has spent most of his career in the outdoor industry, leading the Berghaus brand until 2018, as well as being a board member of the European Outdoor Group and the OIA for many years. Richard is now working on several initiatives including Outdoor Gear for Good.
Andrew Denton – Outdoor Industries Association
Our Chief Executive, Andrew Denton will take centre stage to deliver the conference and explain what the OIA had been doing over the last 12 months.
Andrew has been working in the outdoors since 1984, starting his career in outdoor education and then moving on to a series of senior management & ownership roles in businesses such as Rohan, Mountain Equipment, Sprayway, the Outdoor Sports Company and now ownership of several indoor climbing walls.
He is best known as the modern founder and co-owner of the international technical brand Mountain Equipment where he built the brand over 17 years and then sold in 2003 to The Bollin Group. Andrew has been CEO of the OIA since August 2011.
Breakout Sessions - Announced Soon
OIA Partner Presentations - More Announced Soon
The OIA’s Partner Presentations are a number of special slots ove the two day conference where we’ll hear from OIA member organisations about some of their key current campaigns and how they are having a positive impact on the industry.
Mike Seaman – Raccoon Events
Following his success with The National Running Show, Mike will inform delegates of an exciting new show, the National Outdoor Expo. This new B2C event is set to take place on 27th – 28th March 2021 at the NEC, Birmingham.
The event has 4 core objectives: increasing participation, growing the market, giving back to the industry and being environmentally conscious.
Do not miss Mike’s presentation to find out more about this exciting new venture for the whole of the outdoor industries.
Mike has spent 16 years of organising events and exhibitions all over the world. He is the CEO of Raccoon Events, the company behind the award-winning National Running Shows in Birmingham, London and Paris.
Liz Beverley – Ordnance Survey
Helping more people to get outside more often
GetOutside is the consumer-facing participation initiative for GB, firmly focused on helping to get more people outside more often. Find out how your brand can join the industry to engage with the initiative, and build a collective voice and to drive mass market participation.
Liz joined Ordnance Survey in 2001 and has been leading the GetOutside initiative since 2015. She has grown the OS GetOutside Champion programme from 15-60 ambassadors over the last 3 years and the GetOutside initiative is now engaging over 1 million people a month across web and social.
Passionate about shifting perceptions and driving behavioural change, Liz firmly believes that helping to break down some of the barriers to leading an active outdoor lifestyle will encourage people to step over ‘their’ threshold.
Josephine Lavelle – The Forestry Commission
Josephine is responsible for marketing, communications, arts and learning at Forestry Commission England. She has nineteen years of marketing, membership and fundraising experience in the leisure, tourism and environmental sectors.
She is passionate about connecting people with the outdoors in innovative and engaging ways. Using brand partnerships like the Gruffalo she has helped double visitor numbers at forest visitor centres over the last four years.