Dr Antje von Dewitz – VAUDE
VAUDE: An inside into the company’s sustainability practices
As innovative and sustainable outdoor brand, VAUDE contributes to making the world a better place so that future generations can enjoy nature with a clear conscience.
In doing so, the family-owned company sets ecological and social standards worldwide. VAUDE is proving that companies can contribute to solving global environmental problems and also be very successful from an economical standpoint as well.
VAUDE has been growing at an above-average rate for years in the highly competitive outdoor market.
Dr Antje von Dewitz sits on the board of the European Outdoor Group and is highly respected within the industry for heading up one of the best-known European outdoor brands and for pioneering sustainability within her own business.
After leaving the business for three years to study for her doctorate, Antje returned to VAUDE in 2005 as a Marketing Manager before taking over the management of the company from her father, Albrecht von Dewitz, in 2009 as CEO and continued to build upon the company’s practises for strong environmental and social responsibility policies.
Antje has a strong background in environmental protection and sustainability which she has used to help implement a strategy at VAUDE to have some of the strongest environmental ethics and working practices in the industry.
Scott Nelson – European Outdoor Group
The EOG’s Single-Use Plastic Project – Evidence of an Industry Coming Together for Change
The Single-Use Plastics Project is an industry collaboration consisting of over 35 brands and retailers engaged in significantly reducing the impact of their single-use plastic packaging. Working together, they have been able to move from researching the issue, to sourcing solutions, and then testing concepts.
Different from many similarly-titled initiatives, the Single-Use Plastics Project outcomes were centred around a single industry – allowing the group to quickly design ambitious, innovative alternatives which cut across the entire sector. In short, the outcomes can be big, while remaining focused.
The project is open to all other members of the industry who see the inherent environmental, legal, and profitability risks of our single use plastics problem. Scott and his team view collaboration as the only means whereby marked improvements can be made and invite interested outdoor organisations to join the project.
Prior to joining the outdoors industry, Scott worked for Apple for several years in retail customer experience and co-managing special environmental projects.
He completed an MBA at the University of Cambridge focusing on digital transformation and sustainability and worked as a consultant for Patagonia. Currently, he is the Programme Manager for the European Outdoor Group, managing key initiatives including the Single-Use Plastics Project.
Dylan Wyn Pugh – Red Bull
Content Marketing & Athlete Engagement
Giving wings to people and ideas, learnings from the world of Red Bull and what it takes to become a brand publisher; looking at examples of how Red Bull inspires audiences to make more of their time and talent and how brands can get involved.
Dylan is responsible for driving the commercial growth and marketing expansion of Red Bull’s properties in sports, culture, consumer products and media. He heads up the commercial team at Red Bull which includes working with brand partners to create video-led projects that inspire audiences to make the most of their time and talent.
Dylan also oversees the publishing team that produces The Red Bulletin, a monthly magazine that covers stories, features and product reviews to live ‘Beyond the ordinary’ distributed nationwide through airports, travel hubs, retail stores and universities.
For over 10 years Dylan has been evolving the business models of multi-platform publishing brands (The Times, The Sunday Times and The Sun) to compete in a digital age. He is an ongoing adviser to multiple video-based start-ups. At home, Dylan struggles to turn down a sporting challenge and is a keen surfer, cyclist and mountain biker.
Professor Greg Whyte OBE – Physical activity expert, world-renowned sports scientist & Olympian
A physical activity expert and world-renowned sports scientist, Professor Greg Whyte OBE is an Olympian in modern pentathlon and a European and World Championship medalist.
Greg has worked with some impressive sporting enthusiasts and athletes ranging from cancer sufferers to celebrities attempting their first mountain summit to Gold medal seeking Olympians.
Since 2006, Greg has applied his sports science work to assist various celebrities in completing some of the toughest challenges. Greg has trained, motivated and successfully coached 33 Sport and Comic Relief Challenges including the comedian David Walliams to swim across the English Channel the Gibraltar Straits and the length of the Thames; James Cracknell to run, cycle and swim to Africa; a team of 9 celebrities including Cheryl Cole, Chris Moyles and Gary Barlow to climb Mt. Kilimanjaro; Eddie Izzard to run a remarkable 43 marathons in 50 days; Christine Bleakley to waterski across the English Channel; Dermot O’Leary, Olly Murrs and others to cross the driest desert in Africa; John Bishop to complete ‘Bishops Week of Hell’ that involved John cycle, row and run from Paris to London; and Davina McCall in her ‘Beyond Breaking Point’ 506-mile ultra-triathlon.
In 2014 Greg was awarded an OBE for his services to Sport, Sport Science & Charity, and was voted as one of the Top 10 Science Communicators in the UK by the British Science Council. Greg’s most recent accolade was winning UK Active Awards Personality of the Year for 2019.
Andrew Denton – Outdoor Industries Association
As well as opening and closing the conference and AGM, Andrew will be presenting the OIA’s annual review and he is the compere for the whole event.
Our Chief Executive, Andrew Denton will take centre stage to deliver the conference and explain what the OIA had been doing over the last 12 months.
Andrew has been working in the outdoors since 1984, starting his career in outdoor education and then moving on to a series of senior management & ownership roles in businesses such as Rohan, Mountain Equipment, Sprayway, the Outdoor Sports Company and now ownership of several indoor climbing walls.
He is best known as the modern founder and co-owner of the international technical brand Mountain Equipment where he built the brand over 17 years and then sold in 2003 to The Bollin Group. Andrew has been CEO of the OIA since August 2011.
Robert Brigham – Outdoor Industries Association/Ellis Brigham
As Chairman of the OIA’s board, Robert will present the OIA AGM and will open and close the whole event with Andrew Denton.
Robert will also be hosting the 2020 UK Outdoor Industry Awards where the winners of all ten categories will be announced, including the ultimate Product of the Year award.
Robert Brigham has been Managing Director of Ellis Brigham Mountain Sports for several years, having worked in a variety of roles at the company since he was a teenager, starting out in-store.
He moved into accounts and the warehouse department, before working on delivering new stores and improved back office systems as Operations Manager.
Born into the outdoor industry, all Robert wanted to do from an early age was work in his father’s business.
OIA Board Member since May 2018 and Chair since March 2019.
Sam Fernando – Outdoor Industries Association/Keela
As Chair of the OIA Development Board, Sam will provide an update of the development boards activity over the past 12 months and all key future projects.
Samantha Fernando is the Sales Director of Scotland-based outdoor clothing experts Keela. She has been working within the outdoor sector since the heady days of COLA Harrogate and was the founder of the infamous ROKS show.
Committed to the health and vibrancy of the outdoor industry, she is currently serving as a committee member for OTS and is a board member for the OIA Development Board.
Sam is also keen to promote and champion the outdoor sector within the wider context of UK business and at government level, and is presently an elected CBI committee member and has served on various working groups including Scottish Governments Exports.
Mark Essex – KPMG
Mark has a background in strategy. He uses critical thinking, and an analytical approach to come at questions from a different angle.
Mark has been thinking about Brexit for two years. The result was no surprise to him. On March 1 2016 he published his forecast: A vote to leave of between 51% and 53%.
Mark now leads an intelligence team which analyses the impact of Vote Leave on business. A relentless optimist, Mark is determined to originate upsides from the referendum result.
Mark uses cross-sector experience and original thinking to publish on a broad range of topics focussed on original business models.
These include “Brexit, a perspective on bilateral negotiations”, “the Future of the Grocer”, “Reimagine Care”, “Reimagine Feeding Families” and “Healthcare: A timely strategy for Hospitals to manage demand”.
Sharon Kirby – UDL
Sharon specialises in trade mark portfolio management and works across a wide range of sectors including publishing, food and drink, fashion, software and media.
Her clients range from start-ups to established companies with registrations in over 60 countries, including Blacks Outdoor Retail Limited and Opinel SAS.
An expert advisor on global searching and filing strategies, Sharon manages oppositions and invalidation actions, as well as complex litigation, overseas.
She routinely carries out opposition work and related procedures before the UK and EU Intellectual Property Offices. Sharon has also carried out domain name recovery work before The Internet Corporation for Assigned Names and Numbers (ICAAN).
Prior to UDL, Sharon worked in private practice in London. Before joining the profession, Sharon worked in legal publishing and information management.
Steve Scott – Kendal Mountain Festival
The stuff you can’t bottle: New content & Engaging Communities
What have we learned at Kendal Mountain Festival from decades of running a core community event and working with the outdoor industry, athletes, creatives and filmmakers?
Why and how each year, is Kendal growing it’s reach and content?
Why are we a strong barometer for the shifting consumer/audience focus and how do we help our brand partners find their purpose and unique place in a very crowded market?
Steve has been an active member of the Kendal Mountain Festival team since 2004. He is responsible for the creative development of the festival, key brand & sponsor partnerships and for programming new specialist and environmental content.
A former designer, creative director and a brand consultant, Steve has been a mentor and guest lecturer in higher education. His outdoor credentials aren’t too bad either – he was a professional national team skier, ski coach and an accomplished professional paraglider pilot – he lived in the Alps for over 10 years which saw him develop an anglo/french adventure sports school which covered snowsports, paragliding and climbing.
His career subsequently took him to Scandinavia for 3 years where he trained with the word’s best Telemark ski athletes in Norway, he toured with a pro Telemark demo team and coached junior ski racers at the Oslo Ski Club.
With his wife and co-director Jacqui, he now combines a busy life with their large family and a demanding work schedule growing the Kendal team and opening up new business opportunities with international partners.
Steve is now on of the UK’s top presenters specialising in adventure sports culture; he regularly hosts events and presents on-stage both on Tour in the UK and at events overseas.
He was recently invited to join a group of ‘Changer Makers’ by Patagonia inc. as part of a community of environmental activists for his work in developing ‘Adventure Activism’ events around the UK.
Daniel Macaulay – Brandwave Marketing
No rules marketing – the game changers playbook
The new world of marketing moves fast – blink and you might miss it! In his latest talk, Brandwave Founder & CEO, Daniel Macaulay ventures out to the bleeding edge of brand and product marketing on a whistle-stop tour of how the world’s most innovative Global brands are communicating. From strategy and creative to digital and activation, the rules are being broken and rewritten on a daily basis. From BrewDog and Air B&B to Burger King and IKEA, the game changers are disrupting at every level. Success is all about taking risks – showing confidence, embracing new tech, and staying agile. To this end, Daniel takes us outside of the sports industry, profiles the best in class, and talks us through how the sports industry can conceptualize and deliver a true game-changer
Daniel is the Founder & CEO of Brandwave Marketing – one of the world’s leading sports marketing consultancies and the chosen agency of many of the sports industry’s leading brands including Adidas, BMW, Scott, Reebok, Les Mills, INEOS, Wiggle, and Salomon.
With a lifetime spent teaching and competing in sports himself, Daniel is passionate believer in the power of sport as a catalyst for positive change on multiple levels. He is also a respected speaker in the global sports and marketing industries with key note talks at conferences such as Web Summit, EuroBike, ISPO, Sweat, The OutDoors Show, Elevate, OIA and EOG Summits.
Daniel sits on the UK Sport & Outdoor Forum think tank, he is a mentor to fit-tech start-ups as part of UKActive’s ActiveLab program, and he is part of the international judging panel for the annual UK Active and Endorphin Sports Film Awards.
Growing up in Ireland, Daniel completed a Degree in Marketing and a Masters Degree in Business Studies. Following on from that, Daniel worked for 4 years as European Marketing Director for the iconic American surf brand, O’Neill. Daniel founded Brandwave 13 years ago and now spends his time consulting for key clients on their global B2B and B2C marketing strategies. Daniel lives on the UK South Coast with his wife and three children.
Alasdair Scobbie & Marta Williams – MCS
The development of the OTS brand – opportunities for brands and retailers
In this drop-in session, delegates can find out more about the history of the OTS show, its ethos and history, moving to 2020 where an update on current plans, exhibitors and opportunities for the July show can be shared and discussed – a forum to hear what delegates, either exhibitors or visitors want from a trade show.
We will also update delegates about the OTS brand extension including progress with OTS Winter and the Outdoor Military Show.
If you don’t already know us, we are THE leading public relations, marketing and event management agency in the outdoor, sports and leisure markets.
MCS’s strapline is ‘Everything Outdoors’ and that encompasses who and what we are and what we offer our clients.
We are a one-stop-shop for PR, Marketing and Events within the outdoors industry and, having been at the forefront of the market for over 40 years, we are well known in and around the industry and are unrivalled in what we do.
Alasdair and Marta and the MCS team have been organising OTS since 2006 and have been providing administration support for the OIA for over five years as well as offering PR support for many brands in the outdoor and lifestyle markets.
OIA Partner Presentations
The OIA’s Partner Presentations are a number of special slots ove the two day conference where we’ll hear from OIA member organisations about some of their key current campaigns and how they are having a positive impact on the industry.
Richard Leedham – Outdoor Gear for Good
Outdoor Gear for Good is a new project to take unwanted outdoor industry inventory and to reuse or recycle it in the best ways that we know. It is being created for the industry and supported by the European Outdoor Group.
All profits go to outdoor industry approved charities that either promote participation in the outdoors or progress environmental improvement. Richard will highlight how this project could benefit your business and how you can get involved in this exciting new initiative that has sustainability and the environment at its core.
Richard Leedham has spent most of his career in the outdoor industry, leading the Berghaus brand until 2018, as well as being a board member of the European Outdoor Group and the OIA for many years. Richard is now working on several initiatives including Outdoor Gear for Good.
Dr Cathrine Flitcroft – British Mountaineering Council
The Climate Project
Climate change is already affecting large parts of the world, including upland and mountain areas that we love and which form the basis of our outdoor activities.
In 2020 the BMC is launching a range of ways to highlight and act against climate change and reduce our impact on the environment. We are therefore launching The Climate Project which will be an ongoing campaign.
Having completed a BSc in Environmental Archaeology at the University of Edinburgh, Cath spent many years in the Scottish wilderness as an archaeologist.
She then undertook her PhD at Edinburgh looking at Blanket Peat initiation in south west Scotland. She moved to the Peak District in 2000 and began working with the Peak District National Park Authority (Moors for the Future) as Research Manager and Blanket Bog expert.
In 2006, Cath joined the BMC as their Access and Conservation Officer. Her work covers a wide range of areas including policy and legislation, providing Secretariat to the Mountaineering APPG, campaign work, and leading on the BMC’s sustainability and climate change work.
Mike Seaman – Raccoon Events
The National Outdoor Expo 2021
Following his success with The National Running Show, Mike will inform delegates of an exciting new show, the National Outdoor Expo. This new B2C event is set to take place on 27th – 28th March 2021 at the NEC, Birmingham.
The event has 4 core objectives: increasing participation, growing the market, giving back to the industry and being environmentally conscious.
Do not miss Mike’s presentation to find out more about this exciting new venture for the whole of the outdoor industries.
Mike has spent 16 years of organising events and exhibitions all over the world. He is the CEO of Raccoon Events, the company behind the award-winning National Running Shows in Birmingham, London and Paris.
Liz Beverley – Ordnance Survey
Helping more people to get outside more often
GetOutside is the consumer-facing participation initiative for GB, firmly focused on helping to get more people outside more often. Find out how your brand can join the industry to engage with the initiative, and build a collective voice and to drive mass market participation.
Liz joined Ordnance Survey in 2001 and has been leading the GetOutside initiative since 2015. She has grown the OS GetOutside Champion programme from 15-60 ambassadors over the last 3 years and the GetOutside initiative is now engaging over 1 million people a month across web and social.
Passionate about shifting perceptions and driving behavioural change, Liz firmly believes that helping to break down some of the barriers to leading an active outdoor lifestyle will encourage people to step over ‘their’ threshold.
Josephine Lavelle – The Forestry Commission
Josephine is responsible for marketing, communications, arts and learning at Forestry Commission England. She has nineteen years of marketing, membership and fundraising experience in the leisure, tourism and environmental sectors.
She is passionate about connecting people with the outdoors in innovative and engaging ways. Using brand partnerships like the Gruffalo she has helped double visitor numbers at forest visitor centres over the last four years.