Alasdair ScobbieGeneral Manager

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Following an initial career in sports retailing, Alasdair ran Alpine skiing for the national governing body before jointly setting up an agency to specialise in the strategic management of sports sponsorship activities.

Since joining and becoming Managing Director of MCS in 1991, Alasdair has been involved in developing many brand building campaigns for a variety of leading brands in the sports and outdoor leisure market as well as establishing MCS as the premier agency in its field.

General Manager of the OIA since December 2013.

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