Sam Fernando

Samantha Fernando is the Sales Director of Scotland-based outdoor clothing experts Keela. She has been working within the outdoor sector since the heady days of COLA Harrogate and was the founder of the infamous ROKS show. Committed to the health and vibrancy of the outdoor industry, she is currently serving as a committee member for OTS and is a board member for the OIA Development Board.

Sam is also keen to promote and champion the outdoor sector within the wider context of UK business and at government level, and is presently an elected CBI committee member and has served on various working groups including Scottish Governments Exports. When not working Sam enjoys travelling and planning for her next adventure with her husband.