Getting Active Outdoors is a free, digital magazine published in collaboration with Target Publishing with an ambitious aim to galvanize the Great British public and generate a whole new generation of Outdoor enthusiasts!
WHAT IS THE AIM?
To develop a leading magazine to inspire more people to get active outdoors, encouraging greater outdoor participation, physical activity and in doing so bringing new consumers to the outdoor recreation space. The magazine is aimed EXCLUSIVELY at new consumers, not existing enthusiasts – it does not compete with existing specialist mags but rather with ‘Hello’ magazine in the doctors surgery!
WHAT ARE THE ASPIRATIONS?
A million unique views of the magazine every quarter, inspiring new families, adults and kids to get outside and have an adventure! In doing this, we hope to contribute to Public Health England & Sport England’s aim to get more people active.
WHAT DOES IT MEAN FOR THE OUTDOOR RECREATION INDUSTRY?
Inspiring new customers, getting more people outdoors, more potential customers for services, activities, equipment and clubs – achieving growth in the whole sector for all and in line with the OIA’s vision of ‘getting more people active outdoors’.
HOW IS IT DISTRIBUTED?
Supported by some of the UK’s leading outdoor organisations, associations, charities and groups, Getting Active Outdoors will be shared by Sport England, The Forestry Commission, Go Ape!, UK Active, The Camping and Caravanning Club, Forest Holidays, National Parks as well as Target Publishing – with more supporters signing up every week.
WE NEED YOUR SUPPORT
Target is asking for advertising support from the industry to help the initiative. Target Publishing has provided seed funding, the OIA has provided the contacts, partnerships and inspiration but it needs your help and support to grow it and make it a success.
Firstly, it needs distribution – will you send on a link to your customers, any lists you have? This is a FREE consumer publication with tons of great content, no specific brand or retailer, so the more we get out there the better we all do – please consider emailing the link out – speak to James Rix on James.Rix@targetpublishing.com to talk about how you can help spread the word.
Secondly, you might consider advertising. This is a B2C magazine, with a mailing list of 3,000,000+ and growing. It has the backing of Sport England – in fact, the CEO Jennie Price who spoke at the OIA conference is in the first issue! Many other really significant national institutions in the Outdoor sector are also coming on board, so it is a fantastic new option to include as part of your future marketing plans.
There are many packages available, you can dip your toe in the water or you can obtain a rate card and talk to Target Publishing here – Michael.Wolstenholme@targetpublishing.com. The rates represent great value considering the extent, impact and distribution of the magazine.
We are also interested in developing editorial partnerships, feature articles about getting involved with your own events and programs to encourage new participants. For example £2,000 a year could get you a full page advert in the Spring/Summer and Autumn/Winter editions and the opportunity to submit gear for reviews and information about projects you support to encourage a huge new consumer base to buy your products, both now and in the future. For further information, email Michael.Wolstenholme@targetpublishing.com or telephone 01279 810 067.
Once again thank you all for your support on this, it is a bold new venture for us all, we are aiming to make a cultural change in the UK’s population, to inspire people to get outdoors. That is a huge undertaking and we will need to try many avenues, but with 3 million people already targeted on the mailing list and not a single issue out yet, I suspect we are on the right track here!
Join us and let everyone know how great it is out there, not just your existing consumers but a whole raft of new potential customers!