The OIA encourages its members to be responsible when it comes to sustainability and conservation.

We are members of the European Outdoor Group, so OIA members can follow the links below for further information on these topics and get involved where possible.

European Outdoor Group

The European Outdoor Group (EOG) works in support of the outdoor sector in the areas of CSR and sustainability.

For many years, our industry has been proactive in its attitude to such issues and that is reflected in the approach of the EOG.

Activities and initiatives relating to CSR and sustainability form a core part of the EOG’s programme and the organisation continues to invest significant resources into them.

On the EOG Responsibility website, you will find a huge variety of resources and advice on topics, such as:

European Outdoor Conservation Association

Designed to harness the power of the outdoor industry and to raise money to donate to grass roots conservation groups, the European Outdoor Conservation Association (EOCA) is a not-for-profit initiative from the European outdoor industry and is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects and membership is open to anyone that can demonstrate an involvement in the European outdoor industry.

In Kind Direct

In February 2018, the OIA announced a new partnership with leading product donation charity In Kind Direct in a bid to tackle waste and deliver high social impact. In Kind Direct distributes new consumer products donated by some of the UK’s best known manufacturers and retailers to charities working in the UK and abroad.

Lee Bagnall
CEO, JD Sports Outdoor Division

JD Outdoor are proud to sit on the board of the OIA – we invest time and resource into it and believe it helps pull the industry together and speak with a louder voice than even JD Outdoor Group could alone. We encourage our suppliers to give something back and support the work the OIA does for the industry.