Who is the OIA?

OIA Board of Directors

Our CEO works closely with two volunteer boards, a main Board of Directors and a Development Board, which comprise of dedicated individuals from the outdoor recreation industry. They all give up their time freely for a common cause and bring many years of experience and knowledge to the OIA.

Consisting of senior industry directors, the main board’s focus is assisting with the OIA’s future direction and strategy.

  • Sabina Voysey

    OIA Board Member

    Director General, The Camping and Caravanning Club

  • Joanne Black

    OIA Vice Chair

    Director, Regatta Group

  • Lee Bagnall

    OIA Board Member

    CEO, JD Sports Outdoor Division Managing Director, Blacks Outdoor Retail Group

  • Sam Fernando

    OIA Development Board Chair

    Sales Director, Keela

  • Robert Brigham

    OIA Chair

    Managing Director, Ellis Brigham Mountain Sports

  • Ruth Hall

    OIA Board Member

    CEO, Mountain Training Trust and Plas y Brenin.

  • Hamish Dunn

    OIA Board Member

    Brand Director, Mountain Equipment

  • Nick Giles

    OIA Board Member

    Managing Director, Ordnance Survey Leisure

  • Matt Gowar

    OIA Board Member

    CEO, Equip Outdoor Technologies

  • Anthony Greasby

    OIA Board Member

    Managing Director, Countryside Ski & Climb.

  • Stephen Newlands

    OIA Board Member

    Managing Director, AMG Group

  • Corry Taylor

    OIA Board Member

    Managing Director, Bradshaw Taylor

Craig Wareham
CEO, ViewRanger

We talk to each other. We discuss the issues. Genuinely, relationships get built and actions happen and I think that’s to the credit of the OIA for bringing that together.

OIA Development Board

Made up of representatives from mid and senior level management who are aspiring to be the next industry leaders. Their function is to devise new projects and concepts that the OIA can pioneer or support.

  • Sam Fernando

    OIA Development Board Chair

    Sales Director, Keela

  • Andy Green

    OIA Development Board Vice Chair

    Commercial Director, SportPursuit

  • James McNamara

    OIA Development Board Member

    Commercial Director, Craghoppers

  • Rob Birrell

    OIA Development Board Member

    Marketing Director, AMG Group

  • Melanie Gruenwald

    OIA Development Board Member

    Strategy Business Analyst, Outdoor and Cycle Concepts

  • Alex Messenger

    OIA Development Board Member

    Head of Marketing & Communications, BMC

  • Ronnie Legg

    OIA Development Board Member

    Senior Design Manager, Alpkit

  • Tom Cain

    OIA Development Board Member

    Senior Buyer, Go Outdoors

  • Rob Greenwood

    OIA Development Board Member

    Advertising Manager, UKClimbing

Mark Held
CEO, European Outdoor Group (EOG)

Over the last few years the OIA has grown into one of the most successful National Outdoor Trade Associations in the world. Their policy of concentrating on the really important issues that face the UK industry has been incredibly successful and really demonstrates the vital role that such organisations can play. The EOG is fully supportive of the OIA’s mission and we’ve had the privilege of working closely with the OIA team on both UK, and European wide issues. Irrespective of the current turmoil surrounding the UK’s wish to exit from the European Union, the OIA will continue to be a valuable, core part of the European outdoor industry business.

OIA Support