Who is the OIA?

OIA Board of Directors

Our CEO works closely with two volunteer boards, a main Board of Directors and a Development Board, which comprise of dedicated individuals from the outdoor recreation industry. They all give up their time freely for a common cause and bring many years of experience and knowledge to the OIA.

Consisting of senior industry directors, the main board’s focus is assisting with the OIA’s future direction and strategy.

Andrew Denton

OIA CEO

CEO of the OIA since August 2011

Andrew Denton

OIA CEO

CEO of the OIA since August 2011

Nick Giles OBE

OIA Chairman

Managing Director, Ordnance Survey Leisure

Nick Giles OBE

OIA Chairman

Managing Director, Ordnance Survey Leisure

Sam Fernando

OIA Board Vice Chair

Sales Director, Keela

Sam Fernando

OIA Board Vice Chair

Sales Director, Keela

Carly Czuba

OIA Board Member

Marketing Director, JD Outdoor

Carly Czuba

OIA Board Member

Marketing Director, JD Outdoor

Robert Brigham

OIA Board Member

Managing Director, Ellis Brigham Mountain Sports

Robert Brigham

OIA Board Member

Managing Director, Ellis Brigham Mountain Sports

Corry Taylor

OIA Board Member

Managing Director, Bradshaw Taylor

Corry Taylor

OIA Board Member

Managing Director, Bradshaw Taylor

Richard Leedham

OIA Board Member

CEO, Equip Outdoor Technologies

Richard Leedham

OIA Board Member

CEO, Equip Outdoor Technologies

Anthony Greasby

OIA Board Member

Managing Director, Countryside Ski & Climb.

Anthony Greasby

OIA Board Member

Managing Director, Countryside Ski & Climb.

Lucy Speakman

OIA Board Member

Country Manager for Adidas Outdoor

Lucy Speakman

OIA Board Member

Country Manager for Adidas Outdoor

Mark Brennan

OIA Board Member

Managing Director Bridgedale Outdoor Ltd

Mark Brennan

OIA Board Member

Managing Director Bridgedale Outdoor Ltd

Sabina Voysey

OIA Board Member

Director General, The Camping and Caravanning Club

Sabina Voysey

OIA Board Member

Director General, The Camping and Caravanning Club

James McNamara

OIA Board Member

Commercial Director, Craghoppers

James McNamara

OIA Board Member

Commercial Director, Craghoppers

Rob Birrell

OIA Board Member

Managing Director, AMG Group

Rob Birrell

OIA Board Member

Managing Director, AMG Group

Stephen Newlands
Managing Director, AMG Group

The industry is not just about the big guys, we need to represent the rank and file of our industry because the independent retailer is absolutely essential for the survival of our business.

OIA Development Board

Made up of representatives from mid and senior level management who are aspiring to be the next industry leaders. Their function is to devise new projects and concepts that the OIA can pioneer or support.

Andy Green

OIA Development Board Chairman

Commercial Director, SportPursuit

Andy Green

OIA Development Board Chairman

Commercial Director, SportPursuit

Liz Beverley

OIA Development Board Vice Chair

Senior Partnerships Manager, UK, Ordnance Survey

Liz Beverley

OIA Development Board Vice Chair

Senior Partnerships Manager, UK, Ordnance Survey

Tom Cain

OIA Development Board Member

Buyer Outdoor - Sportsshoes.com

Tom Cain

OIA Development Board Member

Buyer Outdoor - Sportsshoes.com

Philippa Cox

OIA Development Board Member

Corporate Partnerships Manager, Youth Adventure Trust

Philippa Cox

OIA Development Board Member

Corporate Partnerships Manager, Youth Adventure Trust

Ronnie Legg

OIA Development Board Member

Head of Clothing Design, Alpkit

Ronnie Legg

OIA Development Board Member

Head of Clothing Design, Alpkit

Debbie Read

OIA Development Board Member

Head of Corporate Communications and CSR Equip Outdoor Technologies

Debbie Read

OIA Development Board Member

Head of Corporate Communications and CSR Equip Outdoor Technologies

Ollie Olanipekun

OIA Development Board Member

Co-Founder of Flock Together, Founder and Creative Director, Futurimpose

Ollie Olanipekun

OIA Development Board Member

Co-Founder of Flock Together, Founder and Creative Director, Futurimpose

Oliver Robinson

OIA Development Board Member

Managing Director, Brandwave Marketing

Oliver Robinson

OIA Development Board Member

Managing Director, Brandwave Marketing

Dan Trapp

OIA DEVELOPMENT BOARD MEMBER

EO Executives Partner | Sports+Outdoor Mentors Founder

Dan Trapp

OIA DEVELOPMENT BOARD MEMBER

EO Executives Partner | Sports+Outdoor Mentors Founder

Clive Sanders

OIA Development Board Member

Director of Income & Marketing The Ramblers

Clive Sanders

OIA Development Board Member

Director of Income & Marketing The Ramblers

Natalie Jackson

OIA Development Board Member

Partnership Team Outward Bound Trust

Natalie Jackson

OIA Development Board Member

Partnership Team Outward Bound Trust

Dan Taylor

OIA Development Board Member

Head of Sales for Outdoor and Cycle Pentland (Berghaus/Endura/Speedo)

Dan Taylor

OIA Development Board Member

Head of Sales for Outdoor and Cycle Pentland (Berghaus/Endura/Speedo)

Kiera Baxter

OIA Development Board Member

Key Account Manager, PRIMUS - SILVA LTD

Kiera Baxter

OIA Development Board Member

Key Account Manager, PRIMUS - SILVA LTD

Adele Souster

OIA Development Board Member

Head of Planning (Merchandising / Supply Chain) JD Outdoor

Adele Souster

OIA Development Board Member

Head of Planning (Merchandising / Supply Chain) JD Outdoor

Craig Wareham
CEO, ViewRanger

We talk to each other. We discuss the issues. Genuinely, relationships get built and actions happen and I think that’s to the credit of the OIA for bringing that together.

OIA Support

Sir Chris Bonington

Honorary President

Sir Chris Bonington

Honorary President

Alasdair Scobbie

General Manager

Alasdair Scobbie

General Manager

Marta Williams

Events & Sponsorship

Marta Williams

Events & Sponsorship

Shona Tate

Operations

Shona Tate

Operations

Colette Slack

Events

Colette Slack

Events

Dan Garbutt

PR

Dan Garbutt

PR