Alastair Humphreys: first #itsgreatoutthere ambassador

#itsgreatoutthere has announced Alastair Humphreys as its first official campaign ambassador. 

Alastair is an adventurer, author and motivational speaker who is best known for the successful #microadventures initiative, which he spoke about during a keynote presentation during last year’s European Outdoor Summit. He will support and promote #itsgreatoutthere during his numerous public appearances around the world, and through his own online and social media channels.

Alastair sums up perfectly why he agreed to support #itsgreatoutthere: “I benefited so much from the big adventures I took around the world – the enjoyment of wild places, the self-confidence, the boost to my physical and mental health.  But it was only when I began exploring far closer to home, beginning my #microadventures, that I realised how much adventure could and should be a part of everyday life.  There is wilderness and beauty close to every city, and it needs our help not only to be protected, but also to inspire a wider range of people enjoy it.  That is why I am more than happy to support #itsgreatoutthere and encourage as many people as possible to engage with this great campaign.”


To find out more about Alastair Humphreys and #microadventures, visit and follow @Al_Humphreys on Twitter and Instagram.

To find out more about #itsgreatoutthere, visit