- June 11, 2020
- Posted by: OIA Admin
- Category: Industry News, Member News
National Outdoor Expo – 27th – 28th March 2021 – NEC, Birmingham
7,500 people registered to attend in just one weekend
The National Outdoor Expo is pleased to announce its first retail partnership with Ellis Brigham Mountain Sports, the leading premium UK retailer of outdoor, snowsports, hiking and climbing products will be exhibiting at the show on the 27th and 28th of March 2021 at the NEC, Birmingham.
Ellis Brigham, which was established in Manchester in 1933, has 24 stores across the UK and is still owned by the Brigham family.
Robert Brigham, Managing Director of Ellis Brigham comments:
It is Fantastic to see a credible Outdoor consumer show return. The importance of experiencing the great outdoors has never been brought home more than over the last few months when our “right to roam” has been so severely restricted. The re-opening of the country side will hopefully introduce many new friends of all backgrounds to our beautiful outdoor spaces and a show such as this is a brilliant opportunity to show just how inclusive, accessible and rewarding exploring the British Isles can be.
The team behind the show have a track record of presenting successful shows that really galvanise communities. I’m looking forward to working with them to deliver the outdoor experience to an eager public.
The National Outdoor Expo will be packed full of interactive features including a rope walk, climbing experience, zip line and outdoor skills theatre, as well as inspiring talks and the very latest gear to try and buy, all under one roof. The show will have six key areas: walking, climbing, eating outdoors, camping, family excursions and running and is open to enthusiasts of all ages and abilities.
Visitors will have a chance to listen to, learn from and meet their outdoor idols including broadcaster, writer and adventurer Ben Fogle, sportsman, athlete and adventurer James Cracknell OBE, adventurer and endurance runner Susie Chan.
As well as hearing from the cream of the crop when it comes to outdoor pursuits, visitors can shop for the latest gear from top brands including Ordnance Survey, Adidas TERREX, HOKA One One, Grangers, Vibram, Aftershokz and Yamatune.
Mike Seaman, CEO, Raccoon Events said: ‘We are very pleased to welcome Ellis Brigham as the first retailer to join the National Outdoor Expo. Ellis Brigham is a very well regarded and respected outdoor retailer in the UK, with a heritage of innovation and knowledge of the outdoors. Having them committed to show at this early stage, really gives us confidence that the proposition of the National Outdoor Expo will be a resounding success next March.’
Commenting on the box office launch, Mike continued: ’The National Outdoor Expo launched visitor tickets on Thursday night and by Monday morning we had over 7,500 registrations! It is great to see such a positive reaction from consumers in the current climate and is a testament to their desire to once again be able to attend large scale exhibitions and events’.
Ticket sales are now available at https://nationaloutdoorexpo.seetickets.com/tour/national-outdoor-expo. If you are interested in exhibiting at the show, please contact Addie Brake – firstname.lastname@example.org or tel. 07931 528418