- August 8, 2019
- Posted by: OIA Admin
- Category: Industry News, Member News
The seventh annual European Outdoor Summit (EOS) is just over a month away, so if you haven’t yet registered for the European outdoor industry event of the year, now is the time to book.
The EOS brings together around 300 high calibre leaders in the outdoor industry from across Europe and beyond, with delegates from Schöffel, Osprey, Skogstad, Lowa, PrimaLoft, Ferrino, Ecco, Vaude, SCARPA and Buff – to name a few – already booked.
Taking place from 26th to 27th September 2019 at the Congress Centre, Kursaal Interlaken Switzerland, this year’s EOS will focus on the theme: The Outdoor Industry – Redefining Boundaries, with subjects including a rich mix of inspirational and informative presentations from experts both within and outside of the outdoor gear industry, touching on topics such as social innovation, biotechnology, global sharing, industry case studies and forging new collaborations. View the agenda.
Joining this year’s exciting line-up of speakers are Client Partner for Foresight Factory, Pippa Goodman, Sustainability Specialist for Oberalp, Marta Pellegrino and Head of Marketing for myclimate, Kai Landwehr.
Pippa Goodman presents the keynote: The Changing Boundaries of Engagement. The boundaries for engagement with consumers are shifting, again. As they begin to place a value on their own physical presence that is similar to time or money, consumers are becoming more selective about the places/leisure activities/stores that they choose to engage with in person. Will it be worth their while in terms of meeting personal needs, resources, values and, crucially, expectations of reward?
As the potential returns of being present are assessed more explicitly by consumers, the metrics for reward are also changing. Customers now expect to be rewarded beyond just spend; instead, they want to be recognised for store visits, brand advocacy, data sharing.
Brands must gear up for a future where they will be evaluated increasingly for how they can engage the customer in novel, intriguing and ultimately rewarding ways.
Introducing a strategic approach for a sustainable business begins with a comprehensive overview of existing processes and their environmental footprint. With their breakout presentation: Partnering for a More Sustainable Business, Marta Pelligrino and Kai Landwehr will demonstrate how Oberalp – the parent company for Salewa, Dynafit, Pomoca and Wild Country – has taken their environmental management to the next level by working with myclimate to monitor and assess their corporate carbon footprint year by year.
Oberalp has implemented the myclimate smart three platform solution, which helps to give the company an overview of its impact, keep track of trends over time and identify criticalities that need to be improved. Taking the biggest advantage out of the collected data is still both, a challenge and an opportunity for more ecological and economic success. The speakers will give insights on the unexpected challenges, the first learnings and the following measures.
Offering excellent value for money, the EOS delegate place costs just €650. In addition to a full programme of presentations, the EOS rate also includes a Networking Evening, which this year is a barbeque event and takes place on Thursday 26th September. During the evening, Kendal Mountain Festival will share some inspirational adventure films from past festivals. For those wanting to keep the night going there will be free casino tokens provided to make use of in the on-site Casino Interlaken.
For more information about the Summit, visit europeanoutdoorsummit.com.
About the EOG
The European Outdoor Group was founded in 2003 by 19 of the world’s largest outdoor companies, all of which recognised the need for a cohesive, cross border approach to the representation of the outdoor sector. In a world of increasing internationalisation, legislation, environment, the media and trade are all now multinational issues. The combined strength of the EOG’s member brands (103 full members and 10 associate members), provides the group with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.
About the European Outdoor Summit
The European Outdoor Summit is an initiative of the European Outdoor Group, the association set up to represent the common interests of the European outdoor industry. The event is held annually and is a credible, relevant, informative resource that enables around 300 delegates to learn more about, reflect on and discuss the issues that they collectively face. The EOG has the lead role in delivering the summit, agreeing on appropriate topics related to industry needs, focussing on current and future economic, technical and social trends, and developing a theme and content that matters to the trade across Europe.