- January 23, 2020
- Posted by: Dave Bowler
- Category: Industry News, Member News
The leading international group of outdoor brands, Exxel Outdoors has appointed leading outdoor specialist PR, Marketing & Event Management agency, MCS to launch and promote its Sierra Designs and Kelty brands and product ranges to the UK outdoor trade and consumer markets.
Starting with immediate effect, MCS will be handling all of Exxel Outdoors public relations activities in the UK, providing key support in the core outdoor and camping markets, as well as the wider online and print publications. MCS will also be providing Exxel Outdoors with exhibition support at key trade shows including OutDoor by ISPO and OTS.
MCS has been tasked with building awareness of the Sierra Designs and Kelty brands, its full product ranges of innovative tents, backpacks, sleeping bags and accessories and ultimately stimulating retail partners, sell-through and business growth.
In 2015, Exxel Outdoors and American Recreation Products merged to become the leading provider of high quality, innovative outdoor recreation products as well as being the largest sleeping bag company manufactured in the United States. Based in Boulder, Colorado, the company maintains a broad and growing range of authentic outdoor brands in equipment and apparel for the camping enthusiast to the alpine expedition mountaineer.
Damon Street, European General Manager of Exxel Outdoors said: ‘Since establishing Exxel Outdoors in Europe late last year, we have had excellent uptake from outdoor and camping retailers in the UK and Europe. Now we want to establish the brands, grow the retail offering and support our retail partners with the sell-through, and believe MCS, with their knowledge of the brands and product ranges, the market and media, are our ideal partners to spread the word about Sierra Designs and Kelty in the outdoors market.’
Commenting on the new account win, MCS Director Marta Williams said: “We are delighted to handle the PR for Exxel Outdoors; our long-standing experience in and knowledge of the outdoor and sports markets means we are ideally placed to help establish the profile of the brand in the UK’
About Sierra Designs
Born in California and bred on the trail, Sierra Designs has been committed to supporting people’s love of the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that exploration should be within everyone’s reach because life is found in the adventure, not the destination.
Playing hard since 1952: Kelty Pack was born out of genuine love for the outdoors. For Dick Kelty getting outside was a physical need – and as a result, every single thing he made was handcrafted to make the backcountry feel as accessible and comfortable as his own backyard. As the originator of the modern external frame pack, Kelty has always been dedicated to connecting all kinds of folks with the wonders of the wilderness and encouraging play in its most natural form.