- August 28, 2020
- Posted by: OIA Admin
- Category: Member News
Launching in Spring 2021, FoamLife is a new flip flop brand tipped by many industry figureheads as ‘the next big thing’. FoamLife was born during the Covid lockdown – founded by Daniel Macaulay, Karl Read, and Timo Mullen; three friends and sports industry lifers with backgrounds in Design, Marketing and Sales. The brand embodies their collective influences of music, street art, the outdoors and their love of beach lifestyle, surfing and the ocean.
“It’s rare to see a best-seller before it’s even launched. FoamLife is that product. Brought to life by a dream-team of the best in brand, design and sports. This is the right product with the right brand at the right time”. Simon Hill-Norton – Chair & Co-Founder | Sweaty Betty
FoamLife’s ‘Live Less Ordinary’ mantra transcends all parts of the brand, it’s a collective reflection of the way the founders live their own lives; less about doing the daily grind and more about finding your own path. The Spring/ Summer ‘21 collection is comprised of 12 men’s and 12 women’s designs that are both stylish and simple with key design features that keep comfort and trend at the forefront of the product’s DNA.
“Flip flops. Nothing new there! And I guess that’s the point, right… The market has become dull and unexciting. I was lucky enough to recently get a sneak-peek into the development of FoamLife and their products. I’m 100% sure the team have both the brand and product to inject some much-needed energy and freshness into the category”. Rich Philip – Brand & Marketing Director | Stance
FoamLife’s material innovations include the use of circular alternatives that are PVC free and 100% Vegan. RPET materials, Hemp canvas, recycled EVA and TPE foam also ensure that sustainability is a core focus. Packaging is plastic-free, recycled, and utilises biodegradable materials to avoid large amounts of waste.
“A great product combined with a great team. I believe FoamLife has the commitment, passion and vision to become a leading brand. Globally.” Harry Hodge – Founder | Quiksilver Europe, and Senior Partner | Hodge Consulting Group
Launching to the trade this week for SS21 sales, for all brand and product enquiries email: firstname.lastname@example.org.