Perry Laukens Appointed New President of It’s Great Out There Coalition

Perry Laukens, Sales Director for Distributors EMEA at KEEN Footwear, has been appointed as the new President of the It’s Great Out There Coalition.

Perry brings over a decade of experience at KEEN, alongside a robust background in marketing and sales with Puma. His leadership is further highlighted by his 8-year tenure on the board of the EOCA European Outdoor Conservation Association (EOCA), where he served as President for 4 years.

Perry Laukens said, “I am excited to join the board of the IGOT Coalition and contribute to opening up the outdoors for everyone. My goal is to inspire more companies in the outdoor industry to support this important coalition, so that more people can experience the benefits and positive impact of the outdoors.”

Perry resides in Reeuwijk, The Netherlands, with his wife and three children, and is an avid runner, swimmer, triathlete, and skier.