Vasque builds European Network

The iconic American boot brand Vasque is working with its exclusive agent in the UK, Northcol to help set up a Europe wide network of agents to represent the brand. Agents have already been established in key countries such as France (ibrg-agency), Benelux (Van Lierop Agenturen), Italy (Box Agency) and Spain (SWORKS) The brand is subsequently seeking to expand its presence into other European countries including Germany, Austria and Switzerland.

Celebrating its 60th anniversary in 2024, the US brand with a European heritage produces a range of performance, comfortable and durable footwear for any need with a comprehensive range of walking boots and shoes for any season or outdoor adventure.

Commenting on the expansion into Europe, Northcol owner, Steven Walton said, “We are at an exciting stage with the brand, it has been well received by key retailers here in the UK and the vision is to capitalise on further opportunities in the European market. I’m pleased to have been instrumental in identifying the best agents and assisting with setting up commercial arrangements to help build the European network.”

Vasque will be exhibiting at both OutDoor by ISPO (stand A1.119) and OTS (stand 116) this summer to showcase the new product ranges and build further brand awareness, offering retail buyers an insight into footwear development new technology and sustainability measures.

Visit the Vasque website to find out more about their complete range of performance footwear.