BUFF PARTNERS WITH PROTECT OUR WINTERS (POW) IN LARGEST FINANCIAL COLLABORATION

PROTECT OUR WINTERS: FLYING OUR FLAG FOR THE OUTDOORS

Sustainability is at the heart of what we do, but now more than ever, the natural world needs our protection and we believe every one of us has a role to play. That’s why we are partnering again with Protect Our Winters (POW) in our biggest financial collaboration yet, in the fight to preserve the outdoor playgrounds that inspire us.  

Founded by pro snowboarder Jeremy Jones in 2007 when he realized that more and more of the places he loved were closing down, what began as one man’s quest to mobilize his own community has blossomed into an international movement. POW brings together a community of athletes, creative pioneers, and forward-thinking businesses to affect systemic solutions to climate change. 

Three years ago, BUFF® Canada began a partnership with POW Canada, paving the way forward for our global collaboration. It was the planting of our first flag in The Outdoor State. This year, we have created three design flags that represent humans, the elements and our playground– an interconnected trinity of the forces at the center of climate change. A deliberate choice of concepts that speaks to the fragile equilibrium between the three. As humans, our choices, both good and bad, have a serious impact on both our playgrounds and the elements. Human nature compels us to seek joy, and for us, that joy is found in our outdoor playgrounds. For all our sakes, we need to make smarter choices so that we can protect and preserve them. 

Whatever part of the world we belong to, however your country is defined, be it, states, provinces, or regions, it’s more important than ever that we all belong to the Outdoor State, to come together with one voice, wherever we are, to help combat our climate emergency.