WISDOM AND EFFORT is excited to announce their partnership with Gramicci for sales, marketing and E-commerce of their products into the United Kingdom (UK) and (EU).

Fred Royle Co-Founder of Wisdom and Effort believes that Gramicci is exactly the type of brand we set up our business to distribute “Our aim is to focus on what we see as modern outdoor, the space between traditional outdoor and lifestyle or streetwear. When the opportunity to partner with Gramicci arose, it was the perfect fit.”

Rob Brigham, Managing Director of the Ellis-Brigham Group and CEO of Wisdom and Effort agrees. “We’ve been advocates of Gramicci for some time now and see the demand growing in the UK and across Europe. We set up Wisdom and Effort to help brands like Gramicci who have an authentic history and multi-channel appeal”

We have come a long way since Gramicci was founded in a Ventura CA garage by climber Mike Graham, but our core hasn’t changed – the search for freedom through movement still inspires our work. The gusseted crotch, that our founder added to a pair of tough cotton pants in 1982, is still there giving you the freedom to move, whatever you do. Our history is embedded in the evolution of climbing, from Yosemite to the Shawangunk’s, and we have been lucky to be part of how outdoor and streetwear culture have intersected over the last four decades.
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W&E Distribution was established to service a new space in the market, we call this space “Modern Outdoors”. We believe in brand building and telling brands unique stories. We listen to brands goals and using our experience we deliver a creative and well thought out plan. We work with brands with authenticity in the modern outdoor space.
For more information,
CONTACT: Fred Royle: