Haglofs Closes for Black Friday – Not this year, not next year, not any year.

We are closed because of Black Friday.

For many years, Haglöfs has been taking a stand against the environmental and social perils of excessive consumption. On Black Friday, the most notorious shopping day of the year, Haglöfs has acted by increasing prices, giving all profits to charities, or promoting second hand instead of newly produced products. The aim was always to draw attention to the problem of systematic and large-scale discounting to drive sales. This year the brand won’t do anything around Black Friday. Haglöfs will close all activities wherever possible to do so and go outdoors instead. Haglöfs is done with giving any kind of attention to the most aggressively sales-focused day of the year.

More information HERE