Launch of the #itsgreatoutthere Outdoor Activity Days
Wednesday 24th February, 12:00-12:45 CET, via Zoom
Since the launch of the It’s Great Out There Coalition in 2017, our project has grown into a major pan-European movement, inspiring citizens to get active in the outdoors. With the invaluable support of our members and the wider outdoor community, the #itsgreatouthere campaign, we have both promoted participation in nature to millions of people and worked with European institutions to influence policy that encourages active lifestyles. In addition, #itsgreatoutthere has directly helped get more of the public into the outdoors for the first time, with thousands of young people across Europe benefiting from grants that have supported grass roots projects.
Please join our team for the launch of the #itsgreatoutthere Outdoor Activity Days, the next phase of our vital initiative. This new concept will allow more companies, other organisations and individuals to get actively involved in the campaign. Crucially, it will deliver clear and measurable results that highlight the impact of every contribution, all firmly aligned with the latest World Health Organization’s latest guidelines for physical activity.
The official launch of the #itsgreatoutthere Outdoor Activity Days will take place via Zoom on Wednesday 24th February. The event will also include details of how to apply in the next round of #itsgreatoutthere grants. REGISTER HERE
Speakers during the session will include:
- Jan Van Leeuwen, VP/GM The North Face EMEA and It’s Great Out There President
- Andrew Denton, CEO Outdoor Industries Association and It’s Great Out There Secretary General
- Margo de Lange, It’s Great Out There Policy Officer
- Representatives from two projects that have benefited from #itsgreatoutthere grants – the Youth Adventure Trust and En Passant Par la Montagne.
Please register in advance if you’d like to attend or if you want to receive the event recording and materials following the event.