- October 7, 2021
- Posted by: OIA Admin
- Category: Association News
(KEEN), the footwear brand on a mission to make outside inclusive and accessible to all, today debuted its proprietary manufacturing method using agricultural waste to create the industry’s first sneakers with plant-based soles constructed without chemical solvents. Part of its Detox The Planet Initiative, these “Field to Foot” (F2F) sneakers were created by KEEN’s Advanced Concepts Team. The first styles – the Eldon sneaker for men and Elsa V sneaker for women – are priced at $120 and will launch as a limited edition on www.keenfootwear.com today September 30. The collection will introduce KEEN’s “unbox,” uses approximately 63% less cardboard than a traditional shoebox and is 100% biodegradable.
“With F2F Technology, KEEN is providing measurable solutions to engineering footwear that is less damaging to the environment,” said Steve Workman, senior director, global product innovations. “F2F, using advanced polyurethane sustainable technologies, is the most significant environmental technology launch in KEEN’s history. Combined with the pilot of KEEN’s ‘un-box’ , this collection is a meaningful step toward setting a new industry standard for sustainable footwear. With 77% of Americans concerned about the environmental impact of the products they buy, we’re confident people will think this line is compelling.”
F2F Tech was born out of KEEN’s fierce commitment to consciously create footwear that not only encourages people to go outside, but simultaneously minimizes the negative impact on the planet. KEEN has been researching and working with harvested waste materials in its footwear since 2007. Specifically, it’s taken two years to develop F2F Technology; the brand partnered with Huntsman Polyurethane, a world renowned innovation company, in the development and testing of the plant based compounds in the shoes.
“The use of agricultural waste within polyurethane is an important step toward transforming the footwear industry supply chain,” said Steve Burge, a UK based expert on polyurethane, who worked with KEEN to develop this technology. “Not only does F2F Technology utilize waste from the agricultural industry, it offsets the use of petrochemicals, while eliminating the use of chemical solvents. The outsole on these shoes is 51% agricultural waste. And this is just a first step.”
“While the science and technology behind these shoes is serious business, the product itself is fun and familiar. The Field to Food collection is classic looking and forward thinking — like old school favorites but with a lighter footprint on the planet,” continued Workman. “It reinforces our commitment to detoxing the planet, while demonstrating that cutting edge technology can be fun and comfortable”.