|We launch the refreshed Countryside Code in time for Easter Bank holidays and the new change to pandemic restrictions on spending time outdoors.
We anticipate many people wanting to spend more time in nature as spring truly arrives. People will be using parks in both town and country, visiting nature reserves and wildlife sites and using the many footpaths and bridleways in national parks, AONBs and our wider countryside.
We want to welcome and encourage everybody to enjoy nature, but to help them do that in a way that “protects and respects” nature, other visitors and those who own and manage the land they visit. 1 April is just the start. We’ve been working on a refreshed Code over the winter involving our partners and stakeholders to update the content, language and tone to reflect what the public want and also meet the needs of farmers, site managers and others.
We want to keep evolving the Code further, so that it is even more inclusive and relevant to as many people as possible. I hope you will continue to work with us on further developments and further communication throughout the year.
Tomorrow is day one of a long-term campaign: we are hoping for a lot of media coverage on the day, but we need to keep sharing the Countryside Code far and wide, making the ‘Respect, Protect and Enjoy’ messages relevant to everyone, no matter how they choose to enjoy time in nature. There will be more communication by Natural England over the coming months, including with schools, user groups and farming groups. But may I also ask for your help to keep sharing the Code tomorrow and beyond? The engagement toolkit, linked below, has content for you to adapt to suit your audiences.
Finally. I’d like to send my personal thanks to all of you for taking the time to share your insights and support us with this important piece of work over the last few months. We will continue to keep you updated. If you do have any questions, please send them to: firstname.lastname@example.org
CEO, Natural England.
Natural England and Defra have created a toolkit of content for you to use in your communications, digitally and to print, and to share on your social media channels. We encourage you to adapt this to suit your own audience needs, using the Code as the starting point for conversations and engagement.
This link takes you to the Countryside Code Refresh Partner Toolkitin Dropbox. Please save this link as new content will be added in the upcoming weeks. For anyone unable to access the toolkit, please refer to the following WeTransfer downloadable link. Please do contact us at email@example.com with any issues.