Rab and Banff Centre Mountain Film and Book Festival to continue long-term partnership

British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are delighted to be continuing their partnership for this year’s edition of the Festival which will take place from 30th October until 7th November. A key event for the global mountain community, the festival celebrates some of the world’s best mountain films and adventurers. After going fully virtual for 2020, the Festival will be a mix of select in-person live events in Banff Centre’s newly renovated Jenny Belzberg Theatre complemented by a robust online film program.

This year’s Festival will include a stellar line-up of over 75 action packed films as well as world-class authors and guest speakers. In addition to the kick-off event in Banff, a selection of the best films will hit the road for a world tour. Traditionally, the Festival offers about 1100 screenings in about 550 locations in more than 45 countries, including a live audience of approximately 550,000 people. The final Festival program will be announced on September 29th.

Joanna Croston, Festival Director, explains: “After the success of the 2020 virtual Festival, we’re once again excited to be providing online access for our fans close to home and from around the globe. As we slowly start our reboot out of the pandemic, we’re also thrilled that we’ll be able to host some in-person live events for our local audience in the newly renovated Jenny Belzberg Theatre and in downtown Banff and Canmore. This year will be different than past years but our commitment to bringing the best mountain stories to audiences around the world remains steadfast.”

Rab became a supporting partner of the Festival back in 2017 and has been a presenting partner since 2018. “We are extremely proud of this partnership,” says Jon Frederick, Rab US Country Manager. “Banff has a strong commitment to the health and sustainability of the outdoor community which parallels our efforts here at Rab, that’s what makes this partnership particularly meaningful.”

Following the success of the 2020 Festival artwork from Denver artist John Fellows, Rab opened the opportunity to create designs for this year’s event to the public. Lake Tahoe based artist, Bryn Merrell, was selected through her whimsical watercolour interpretations of her mountain surroundings. Together with input from the Festival organisers, Bryn has created a bespoke design that speaks to a love of the outdoors and a passion for the environment. Bryn says: “The Banff Centre Mountain Film Festival World Tour is something I look forward to each year. I always feel refuelled and refreshed after the festival screening concludes. It is a dream come true to be working with such a creative and ambitious group of people!” You can find more detailed information on Bryn, her art and the Banff illustration HERE.