- October 14, 2021
- Posted by: OIA Admin
- Category: Association News
Outdoor co-op will pay 13,000 employees to recreate responsibly on Black Friday, calls on other retailers to do the same
“In the middle of everything, we have watched as people all over the world – some of them for the first time – looked to time outside to reflect, restore and connect to one another,” REI CEO Eric Artz wrote in a letter to employees and members. “In this year of unprecedented challenges staying true to our purpose, living our values and caring for our people and communities is more important than ever.”
The decision to close again on Black Friday comes as the coronavirus pandemic has forced many retailers, including REI, to reimagine how they served customers and communities. Despite unprecedented disruptions to its business, REI remained committed to its core values by prioritizing the health and safety of its employees, continuing to support nonprofits, giving employees and members the tools and information to vote and recently announcing a sweeping carbon commitment to steward the planet for future generations.
With record numbers of people turning to the outdoors this year, local parks, trails and public lands are seeing increased use. In order for everyone to enjoy the outdoors this Black Friday, REI is calling on its employees and members to recreate responsibly and help reduce the spread of COVID-19 while getting outside. This includes practicing physical distancing, carrying handwashing supplies and a face covering, and being prepared to change plans if a trail or park is crowded.
“One of the gifts that time outside offers is perspective – on our own lives, on our work and on the places where those intersect,” Artz wrote. “We are focusing on what matters most – on caring for one another, caring for our community, and sharing the connection brought by time outside.”