Scandinavian Outdoor Group Celebrates 20 Year Anniversary

Scandinavian Outdoor Group was founded with great enthusiasm in October 2001 and the very first member meeting was held in Stockholm, today exactly 20 years ago. By then, SOG was a group of 15 member brands. After 20 years on the successful path of strengthening ”Scandinavian Outdoor”, 67 premium outdoor brands from the Nordic countries are members of SOG. In total 3810 years of experience, joint together.

Ten founding members are members of SOG today:
Dale of Norway • Haglöfs • Hestra • Hilleberg • Icebug • Lundhags • Peak Performance • Primus • Silva • Tentipi

On initiative from Martin Kössler, then at Haglöfs, a meeting was held in the spring 2001 at the Swedish Trade Council (Exportrådet) where the idea of forming an export cooperation group was first pitched to a number of outdoor companies. Six months later, the Scandinavian Outdoor Group was officially formed.

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