- June 11, 2021
- Posted by: OIA Admin
- Category: Association News
The Healthy Back Bag resumes its successful ‘Back to Business’ campaign
The Healthy Back Bag Company has resumed its successful ‘Back to Business’ retailer support programme with the aim of helping its retailers attract customers back into their stores as they re-open across the UK.
Following the success of the campaign last year, the company recognised that stock liability and footfall are yet again amongst the top concerns and this simple, free and easily applied promotional package is designed to help retailers sell Healthy Back Bags.
Available to all, the ‘Back to Business’ package consists of free stock for gift-with-purchase, a comprehensive point of sale package, social media support and an optional match-funded targeted Facebook advertising campaign. Last year well over half of Healthy Back Bag retailers participated in the scheme, and the pattern looks set to be repeated this year.
Known for its second-to-none retail support, The Healthy Back Bag Company has been in constant communication with its retailers since they first had to shut their doors in March 2020, with a focus on providing genuine value and support from the moment stores were able to re-open.
One of many retailers across the UK who signed up to the scheme last year, ShoeMed in Clitheroe comments “We were really happy with the effect that the campaign had on our footfall and we made full use of the promotional POS which The Healthy Back Bag Company provided. We were concerned about excess stock but this really helped us to sell through. We have worked incredibly hard to make our store a safe environment so this was a fantastic way to show our customers that shopping can be fun again.”
Priscilla Chase, MD comments “We are heartened yet again that so many retailers wish to get involved with this promotion. The last 18 months has been a real trauma for so many of us and now more than ever, our policy of working closely with our retailers is paying dividends. This is more than just a campaign; it is a reflection of our gold standard customer service and second-to-none retailer support which translates into strong post-lockdown Healthy Back Bag sales for us all.”
The promotion was originally launched in July 2020 and is free and available to all Healthy Back Bag retailers.