The OIA picks up pace

The OIA picks up pace

   Although attendance was limited, mainly due to the timing, those who were there not only represented a good cross section of the industry, but also brought valuable experience and contributions to the table.

  Second, an amendment to the existing constitution as an interim measure was approved, allowing additional co-opted members to join the Council.  The objective of this would be to raise training standards across the board, as well as promote outdoor retail as a more aspirational and rewarding career path.   

  It was agreed that the association is still in the embryonic stages of its regeneration, but with a strong Board, a clear vision and the support of members, the feeling in the room was that it should be able to make swift and tangible progress.

  To that end, the OIA has embarked on a sustained drive to retain members, regain those that have recently lapsed, and attract new members.  These benefits are aimed at all sectors of the industry, but are of particular value to small to medium sized businesses, and include a new online business support service provided through Croner.  Over time, the aim is to establish the OIA as the voice of authority on the outdoors in the UK and use that position to more effectively engage with and lobby government on issues and legislation that impact the sector.  The second phase of the research was completed recently, with a full report due to be published (and provided free to all OIA members) in September.