Managing Director of Ordnance Survey Leisure since 2012, Nick Giles has reinvigorated the traditional paper map market, launched OS into the mobile application market (where now over 3.5 million people use OS applications to enjoy and explore the great outdoors) and launched the GetOutside initiative to inspire increased levels of participation in outdoor recreation. Today, GetOutside is engaging with over a million people a month and inspiring more people to enjoy the benefits of the outdoors, ultimately helping to grow the sector. Nick’s background is in marketing, having graduated from university in Bristol he went on to work in and own a number of direct marketing agencies before moving into industry where he held senior roles at RSA, LV, Aviva and the RAC. Escaping financial services and moving with his passion into the outdoor sector was always an ambition and it took little persuasion for Nick to join Ordnance Survey (Great Britain’s National Mapping Agency) in 2012. He leads all consumer activity within OS with the mission to inspire and help more people to get outside more often.
OIA Board Member since May 2018