Rob Birrell

A combined twenty years of outdoor and fashion industry experience, coupled with ski performance and outdoor activity coaching has given Rob a great insight into the industry.

Being involved in everything from company strategy through product development, purchasing, brand building and marketing a varied portfolio of brands and kit has cemented his passion for bringing innovation to the outdoor market.

When not extoling the virtues of the outdoors to unsuspecting consumers, Rob can be found on the mountain bike trails of Scotland with son and better half in tow!