The OIAÂ is a campaigning association that promotes the outdoors and persuasively represents the industry at all levels.
We are already forging strong relationships with other like-minded organisations that have an interest in the outdoors, with the goal of developing a programme of joint initiatives that promote our shared agendas.
In addition, the OIA works independently on behalf of our members in order to contribute to and influence local, national and international policy where it relates to our sector.
The outdoor recreation industries are consistently growing in markets around the world, playing an ever greater role in the economic fortunes of countries.
Reflecting that, the OIA is working with partners such as the European Outdoor Group to ensure that the sector has an effective voice that is listened to by policy makers.
JD Outdoor are proud to sit on the board of the OIA – we invest time and resource into it and believe it helps pull the industry together and speak with a louder voice than even JD Outdoor Group could alone. We encourage our suppliers to give something back and support the work the OIA does for the industry.
Mary Rose
We joined OIA following the outstanding OIA conference, which was one of those events that anyone with any interest in the outdoor industry would want to attend and be part of. We were enormously impressed by the vibrancy and atmosphere.
Richard Leedham
Working together with other industry partners is the best way to influence change and ensure that the outdoor voice is heard loud and clear.
Jennie Price
The most important aspect of this work (OIA) is the impact it could have on the health of the nation. It could engage people to take part in outdoor activity, including people who might never go to the gym or walk on a football pitch but who will happily go to the park or walk up a mountain.
Paddy Harrop
The Forestry Commission are an active provider of multiple outdoor recreation projects to increase community participation in outdoor activity – from mountain bike trail centres to guided trail runs, from competitive adventure races to the family Gruffalo trails – we are certain much of our work contributes to the OIA’s mission to ‘Get Britain Active Outdoors’ . The OIA provides great opportunities for us to meet industry colleagues and learn from others. This is why we are members of the OIA, attend the OIA conferences and seminars, and enjoy working together on research and participation development.
Corry Taylor
The OIA’s annual conference has quickly developed into an essential event on the trade calendar. The international speakers, workshops and networking elements are all of the highest standard and the social side of the conference is also really fun!