The OIA is a campaigning association that promotes the outdoors and persuasively represents the industry at all levels.
We are already forging strong relationships with other like-minded organisations that have an interest in the outdoors, with the goal of developing a programme of joint initiatives that promote our shared agendas.
In addition, the OIA works independently on behalf of our members in order to contribute to and influence local, national and international policy where it relates to our sector.
The outdoor recreation industries are consistently growing in markets around the world, playing an ever greater role in the economic fortunes of countries.
Reflecting that, the OIA is working with partners such as the European Outdoor Group to ensure that the sector has an effective voice that is listened to by policy makers.
JD Outdoor are proud to sit on the board of the OIA – we invest time and resource into it and believe it helps pull the industry together and speak with a louder voice than even JD Outdoor Group could alone. We encourage our suppliers to give something back and support the work the OIA does for the industry.
The OIA’s annual conference has quickly developed into an essential event on the trade calendar. The international speakers, workshops and networking elements are all of the highest standard and the social side of the conference is also really fun!
We joined OIA following the outstanding OIA conference, which was one of those events that anyone with any interest in the outdoor industry would want to attend and be part of. We were enormously impressed by the vibrancy and atmosphere.
Over the last few years the OIA has grown into one of the most successful National Outdoor Trade Associations in the world. Their policy of concentrating on the really important issues that face the UK industry has been incredibly successful and really demonstrates the vital role that such organisations can play. The EOG is fully supportive of the OIA’s mission and we’ve had the privilege of working closely with the OIA team on both UK, and European wide issues. Irrespective of the current turmoil surrounding the UK’s wish to exit from the European Union, the OIA will continue to be a valuable, core part of the European outdoor industry business.
The most important aspect of this work (OIA) is the impact it could have on the health of the nation. It could engage people to take part in outdoor activity, including people who might never go to the gym or walk on a football pitch but who will happily go to the park or walk up a mountain.