- July 7, 2022
- Posted by: info@mcspr.co.uk
- Category: Association News
BUFF®, leader in headwear and neckwear accessories, proudly shares the latest message from their LIVE MORE NOW, their brand platform dedicated to championing an outdoor lifestyle.
The campaign, titled NATURE SAYS RELAX, aims to shine a light on the problem sweeping modern life; the “cult of productivity”. Understanding the increasing pressure to perform in all aspects of life – work, friends, family, relationships, hobbies and travels – despite studies showing that doing less – and fail while doing it – can actually give us more mental and emotional reward.
In the latest global digital brand campaign, BUFF® champion truth-saying in the outdoor category, knowing that the best adventures are never perfect, they’re the ones that don’t go to plan, or when you stumble upon the unexpected ultimately spotlighting the idea that nature doesn’t need to be conquered, it’s simply there to explore, play, and enjoy.
LIVE MORE NOW draws on the universal sensation of achieving that feeling of freedom that comes from living in the present. Living in the now allows us to get out there and enjoy experiencing unique and unrepeatable outdoor moments. The platform, while allows BUFF® to convey their philosophy and brand values, while promoting an outdoor lifestyle, invites us all to enjoy living in the now by appealing directly to the end consumer from an emotional point of view.
With the aim of positioning BUFF® front-of-mind with consumers as a go-to brand for all those who love outdoor activities, BUFF® have launched a social media competition which will also be amplified thanks to the involvement of several athletes and brand ambassadors.
The contest will run from 27th June 2022 to 17th July 2022 and asks consumers to follow the @buffofficial Instagram account and post an image which best represents their own adventure using the phrase “Nature says relax”, making sure to tag the post with #naturesaysrelax #livemorenow and @buffofficial. The best 3 posts will each be awarded with a gift card worth of £/€250 of summer BUFF® products for them and their family.
The audiovisual campaign is based on 5 outdoor stories, in which a variety of people can be seen enjoying their time in different locations around the world, perfectly defining the creative concept while signposting BUFF’s 30 year anniversary.
Alongside the campaign is an update to the LIVE MORE NOW landing page to discover different locations for experiencing life in the outdoors, as well as various tactical social media activations to finish spreading the LIVE MORE NOW movement and to inspire people from all over the world.
